Wednesday 30 January 2013

Digital AM - YouTube, Guardian, Mooncup, Vine, LBi

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Digital AM
Latest news
YouTube plans to challenge cable and Netflix with paid-for channels
YouTube plans to challenge cable and Netflix with paid-for channels
by Gordon MacMillan
30 January 2013, 10:25AM
YouTube is planning the next phase of its development and is reported to be launching pay-per-view channels, which would see it challenge cable TV as well as streaming services such as Netflix and LoveFilm.
Guardian boosts video content with Nowness.com partnership
Guardian boosts video content with Nowness.com partnership
by Arif Durrani
30 January 2013, 09:09AM
Guardian News & Media has formed a multimedia partnership with the website owned by luxury group, LVMH Moët Hennessy Louis Vuitton, called Nowness.com.
Mooncup returns with 'rap battle' film
Mooncup returns with 'rap battle' film
by Maisie McCabe
30 January 2013, 11:15AM
Mooncup has released an online film that features women rapping about the environmentally friendly brand and comparing it to traditional sanitary protection.
20 brands experimenting with Vine video ads
20 brands experimenting with Vine video ads
by Gordon MacMillan
30 January 2013, 09:28AM
Brands are beginning to experiment with Twitter's video app Vine, which allows users to create six-second slices of video content.
LBi promotes Paolo Yuvienco to global CTO
LBi promotes Paolo Yuvienco to global CTO
by Ian Darby
29 January 2013, 04:10PM
LBi has promoted Paolo Yuvienco to the role of global chief technology officer, with responsibility for developing and leading a technology strategy across key international territories.
Birds Eye owner Iglo Group shakes up comms roster
Birds Eye owner Iglo Group shakes up comms roster
by John Owens
30 January 2013, 09:17AM
Europe's biggest frozen food group is overhauling its comms as the sector fights to boost its credibility in the UK.
V05 renews partnership with FHM's '100 Sexiest Women in the World'
V05 renews partnership with FHM's '100 Sexiest Women in the World'
by Charlotte Henry
30 January 2013, 08:48AM
V05 Extreme Style, the Unilever-owned hair product brand, has renewed its partnership with the campaign from Bauer Media's FHM to discover the 100 sexiest women in the world.
Also in the news
Virgin Media ends free Wi-Fi for all on the Tube
by Charlotte Henry, 29 January 2013, 11:48AM
Unruly launches social video 'shareability' prediction tool
by Gemma Charles, 29 January 2013, 11:22AM
Video games firm Codemasters calls in Bell Pottinger Public Affairs for tax brief
by Daniel Farey-Jones, 29 January 2013, 09:00AM
Havas Media hires SMV's Scott Moorhead to lead digital trading
by Charlotte Henry, 29 January 2013, 09:06AM
Ocado signs ad deal with Jamie Oliver's FoodTube
by Matthew Chapman, 29 January 2013, 08:00AM
Latest Blog Entries
Screw it, let's do it
Andy Nairn, 30 January 2013
Queue skipping
Greg Taylor, 30 January 2013
Tuition fees: evidence of an unkind system
Hugh Salmon, 30 January 2013
Sunday Times acting editor to apologise to Jewish leaders over Netanyahu cartoon
@gordonmacmillan, 29 January 2013
PruHealth sponsorship of triathlon is sign of times
John Reynolds, 29 January 2013
THE TRUE VALUE OF IGNORANCE
Dave Trott, 29 January 2013
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