Wednesday 30 January 2013

Marketing Daily - Asda "sexist" Christmas ad escapes ban; plus Helen Edwards, the i newspaper, RFL and Cancer Research

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Asda 'sexist' Christmas ad escapes ban despite hundreds of complaints
Matthew Chapman,
30 January 2013
 

Asda has escaped censure after hundreds of viewers complained its Christmas ad...

Asda: Christmas 2012 TV campaign
 
 
Why brands must tackle the blurring boundaries between work and life
Nicola Kemp,
30 January 2013
 

In the era of the 'fourth space', where home and work are...

Why brands must tackle the blurring boundaries between work and life
 
 
No plans to make i free under Lebedevs
John Reynolds,
30 January 2013
 

There are no plans to turn the 20p digest national newspaper i...

Evgeny Lebedev: owner of the i newspaper
 
 
Helen Edwards: The written word is dead, long live the written word
Helen Edwards,
30 January 2013
 

Reports of the death of the written word in marketing have been...

Helen Edwards
 
 
2013: The year of being single
David Benady,
30 January 2013
 

Singletons' rise to be the biggest consumer group is a shift brands...

2013: The year of being single
 
 
RFL says it is happy to kick off season without title sponsor
John Reynolds,
30 January 2013
 

The Rugby Football League (RFL) has admitted the new season will kick...

Stars: Bradley Wiggins and Sam Tomkins promote Sky Sport's RFL coverage
 
 
Cancer Research DM ad banned for 'threatening' content
Alex Brownsell,
30 January 2013
 

A "threatening" Cancer Research UK direct mail ad has been censured by...

Cancer Research UK: pulls DM material
 
 
YouTube plans to challenge cable and Netflix with paid-for channels
Gordon MacMillan,
30 January 2013
 

YouTube is planning the next phase of its development and is reported...

YouTube: reportedly set to launch pay-per-view channels
 
 
Promotion: How widespread is the adoption of international SEO?

How can you adopt international SEO to grow your business? Take part in our new SEO survey and be in with a chance to win a Fortnum and Mason hamper.

 
Also in the News
 
Kellogg restructures marketing team in wake of Pringles purchase
John Reynolds,
29 January 2013
 
 
 
Blogs
 
 
PruHealth sponsorship of triathlon is sign of times
John Reynolds
 

One spin-off from the success of British athletes in less mainstream sports at London 2012 - such as triathlon, long-distance...

 
 
Larry Ashley anyone? Laura Ashley bets on menswear
rachel barnes
 

“Stick to what you know and what you’re good at” seems like a solid, if not dull or horizon-broadening, strategy...

 
 
Where did Tesco hide the horse?
rachel barnes
 

Here we go, a first look at what Wieden & Kennedy has in mind for Tesco’s ads. The quick Christmas...

 
 
The Word of Mum â€" can you hear it?
Joe Marshall
 

Mums have a hell of a lot resting on their plate. Not only do they have to give birth to...

 
 
Sponsors Could Solve The Premier League’s Biggest Problem
Unofficial Partner
 

In which we take two long term trends in football, mash them together to produce a brilliant idea that...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
 
 
Jobs of the Week

POS Manager, Stopgap £45000 - £55000 per annum, South East England

Account Executive - Boutique Integrated Agency - Central London - £21k +, Fill Recruitment Ltd £21k - PLUS BENEFITS, Central London - London Bridge

Digital Account Director, Purple Consultancy £45000 - £50000 per annum, London

Account Director, Nice Agency Competitve package + Benefits, East London

Fundraising Copywriter - Agency Role - East London - £30-35K, Fill Recruitment Ltd £30-35K, East London

Senior Designer- Client-side (Film) - Central London - £42K, Fill Recruitment Ltd Up to £42K, Central London

Account Manager - Boutique Integrated Agency - Central London - £30k +, Fill Recruitment Ltd £30k - PLUS BENEFITS, Central London - London Bridge

Account Manager (Sales Promotion), Network Marketing £28000 - £32000 per annum, Manchester

Senior Digital Marketing Executive, Network Marketing £24000 - £26000 per annum, North Yorkshire

Design Lead, Direct Recruitment £40,000 - £45,000, Central London

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