Thursday 24 January 2013

Marketing Daily - Diet Coke revives 'hunk' for 30th anniversary celebrations; plus Kao, Burger King, Sony, and Turkish Airlines

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Diet Coke revives 'hunk' for 30th anniversary celebrations
Alex Brownsell,
24 January 2013
 

Diet Coke has unveiled a teaser ad on its Facebook page hinting...

Diet Coke: bringing back the hunk
 
 
Last-mover advantage: when brands should avoid taking the lead
Jane Bainbridge,
24 January 2013
 

Some companies grab the headlines by being first to market, but how...

Last-mover advantage: when brands should avoid taking the lead
 
 
Kao UK's Giles Gordon on reaching today's beauty consumers
Nicola Kemp,
24 January 2013
 

The toiletries and haircare company's marketing director is dedicated to innovating and...

Giles Gordon, marketing director, Kao UK
 
 
Healthy eating: Change4Life check-up
Kim Benjamin,
24 January 2013
 

The NHS-backed healthy-eating scheme's latest ad has attracted mixed reviews

Healthy eating: Change4Life check-up
 
 
BK drops Irish beef supplier over horsemeat scandal
John Reynolds,
24 January 2013
 

Burger King has been caught up in the horsemeat row, with the...

Burger King: drops beefburgers linked to former supplier Silvercrest
 
 
Sony to appeal £250,000 fine for hack into PlayStation Network
Matthew Chapman,
24 January 2013
 

Sony Computer Entertainment has been fined £250,000 for a hack on its...

Sony PlaySation: Sony fined £250,000 for hack into the network
 
 
Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad
Lucy Jameson, chief strategy officer, Grey London,
24 January 2013
 

Marketing's unique weekly analysis of advertisement recall in association with TNS.

Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad
 
 
Benetton to feature trans-sexual Brazilian model in Spring/Summer campaign
Matthew Chapman,
23 January 2013
 

United Colors of Benetton is aligning the social issues it features in...

Lea T: one of Benetton's new ambassadors
 
 
 
Also in the News
 
McDonald's to create 2,500 UK jobs
John Reynolds,
23 January 2013
 
Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum
24 January 2013
 
News Int wins Premier League rights from ESPN and Yahoo
Maisie McCabe,
24 January 2013
 
 
 
Blogs
 
 
The Word of Mum â€" can you hear it?
Joe Marshall
 

Mums have a hell of a lot resting on their plate. Not only do they have to give birth to...

 
 
Sponsors Could Solve The Premier League’s Biggest Problem
Unofficial Partner
 

In which we take two long term trends in football, mash them together to produce a brilliant idea that...

 
 
Brands should make marketing a year-round affair
Deborah Bates
 

Today is (statistically-speaking) supposed to be the most miserable day of the year for us Brits. Every year on this...

 
 
5 Steps to Improve your Brand’s Digital Fitness
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Helen Edwards: When CEOs prove their worth
Helen Edwards
 

A total brand relaunch is a big deal, often the pivotal moment of a marketer’s career. In this high-stakes commercial...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
Jobs of the Week

Senior Planner, Direct Recruitment £60,000, Greater Manchester

PPC campaign manager, Periscopix Ltd £20k - £30k, Next to tower bridge

Interim Marketing Director, EMR £750 per annum + £750/day, East Midlands

Marketing Executive - entrepreneurial brand, Ad Lib £23000 to £25000 per annum, Surrey

Digital Planner, FMCG, London, Blue Skies Marketing Recruitment £45000 to £50000 per annum, London

Research Consultant, North London, £35-42k, Major Players £35000 - £42000 per annum, London

Digital Account Director - Big Name B2C Brand, Ad Lib £40k - £45k + £5k car + bonus, Berkshire

MARKETING DIRECTOR - Creative Agency, Profiles Creative £55000 - £60000 per annum + benefits, London

Digital Account Executive - Global account - Boutique London Agency- Up to £21k, Fill Recruitment Ltd Up to £21k, East London - The City

Senior Account Manager and Account Executive wanted - Integrated / BTL Agency - FMCG account!, Fill Recruitment Ltd Competitive and D.O.E, South West London

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