Friday, 18 January 2013

Campaign Daily Fix - HTC, Bob Levenson, Havas Media, Campaign Viral Chart, Elle, Fairtrade International, ESPN, Richard Desmond, Avios

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Latest News
HTC parts with Mother on £100m global ad account
by Anne Cassidy,
18 January 2013, 08:28AM
HTC parts with Mother on £100m global ad account
HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100 million global ad business, and taken its advertising in-house.
Former DDB creative legend Bob Levenson dies aged 83
by Ian Darby,
18 January 2013, 12:00PM
Former DDB creative legend Bob Levenson dies aged 83
Bob Levenson, the former creative director and vice-chairman of Doyle Dane Bernbach, has died at the age of 83.
MPG and Media Contacts to become Havas Media
by Maisie McCabe,
17 January 2013, 04:45PM
MPG and Media Contacts to become Havas Media
Havas is to rebrand its MPG Media Contacts network as Havas Media later this month, scrapping the 35-year-old Media Planning brand and aping the rebrand of its creative network to Havas Worldwide.
Campaign Viral Chart: McIlroy and Woods battle in Nike Golf viral
by Ben Hall,
18 January 2013, 11:02AM
Campaign Viral Chart: McIlroy and Woods battle in Nike Golf viral
Nike's estimated £75m new mega star and number one golfer, Rory Mcllroy, goes head-to-head with fellow brand ambassador Tiger Woods on a golf course in this week's most shared ad.
Elle launches competition to find adland's most stylish person
by Sara Kimberley,
18 January 2013, 12:04PM
Elle launches competition to find adland's most stylish person
Elle is launching a competition to find the Most Stylish Ad Person, as part of the annual Elle Style Awards.
Fairtrade International appoints Inferno to global ad business
by Sara Kimberley,
18 January 2013, 11:25AM
Fairtrade International appoints Inferno to global ad business
Fairtrade International has appointed Inferno to handle its global advertising account.
ESPN ad sparks debate about 'best league' in the world
by Teresa Fitzherbert,
18 January 2013, 09:29AM
ESPN ad sparks debate about 'best league' in the world
ESPN is launching the next phase of its marketing campaign, 'We Speak Your Sport', by instigating a debate that asks, which is the best domestic football league in the world?
Richard Desmond slams National Lottery price rise
by Maisie McCabe,
18 January 2013, 09:51AM
Richard Desmond slams National Lottery price rise
Richard Desmond, the chairman of Northern & Shell, has printed a full page ad in his newspapers to confirm that tickets for the Heath Lottery will continue to be £1, despite the National Lottery announcing plans to double its price.
Avios appoints MBA to DM and digital account
by Ian Darby,
18 January 2013, 10:45AM
Avios appoints MBA to DM and digital account
Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.
Latest Work
Dave Dye and Giles Hedger
17 January 2013, 08:00AM
Dave Dye and Giles Hedger
With work from William Hill, Gocompare.com, Cadbury Creme Egg, The Sun, Department of Health and Virgin Atlantic
Visit Wales "this is Wales" by Wieden & Kennedy
17 January 2013, 08:00AM
Visit Wales
Truvia "brand campaign" by Creature London
17 January 2013, 08:00AM
Truvia
New York Bakery Co "start spreading" by Now
17 January 2013, 08:00AM
New York Bakery Co
Also in the News
Europcar picks MediaVest for global SEM and display
by Teresa Fitzherbert, 17 January 2013, 03:42PM
Blis Media appoints former Time Out exec Paul Thompson as MD
by Charlotte Henry, 18 January 2013, 11:27AM
Maximuscle signs product placement deal for Celebrity Big Brother task
by Teresa Fitzherbert, 18 January 2013, 10:52AM
Armstrong's admission presents 'huge opportunity' for cycling
by John Reynolds, 18 January 2013, 10:08AM
Blogs
Dave Trott AD FIRST, BRIEF SECOND
Dave Trott, 15 January 2013, 8:01AM
Andy Nairn How technology can prevent history from becoming history
Andy Nairn, 14 January 2013, 9:01PM
Chris Pearce Performance analytics and the future of pitching
Chris Pearce, 11 January 2013, 4:01PM
Ines Nadal Appy New Year!
Ines Nadal, 11 January 2013, 10:01AM
Andy Nairn Marketing for idiots
Andy Nairn, 09 January 2013, 9:01PM
Steve Henry A whole freaking bunch of good stuff
Steve Henry, 07 January 2013, 6:01PM
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