| | | Latest News | | | | | YouView is looking for a new advertising agency to handle its £10 million account after splitting with the incumbent, Adam & Eve/DDB. | | | | | | An 18 per cent slump in advertising reviews contributed to an overall 10 per cent decline in the new-business market in 2012, according to research from AAR. | | | | | | Halfords has put its £12 million advertising account up for pitch. | | | | | | Royal Mail has kicked off a review of its £8 million direct marketing business. | | | | | | BBVA, the Spanish bank, has approached media agency groups ahead of a review of its global media planning and buying business. | | | | | | Channel 4 and Group M executives have failed to resolve the stand-off over their £300 million TV trading deal, despite senior executives from both sides holding crisis talks on Monday (7 January). | | | | | | The Global Brewers Initiative, created by a consortium of the nation's largest brewers, is looking for a media agency to handle its estimated £3 million account. | | | | | | Lida has completed its management line-up with the appointment of Victoria Fox as its managing director. | | | | | | The Royal Bank of Scotland Group has appointed The Communications Agency to handle its £2 million business advertising account. | | | | | | PHD has hired the former Starcom MediaVest Group director Robert Ray to head a new 40-strong unit that will oversee Unilever's global communications planning. | | | Latest Work | | | | | Virgin Atlantic has launched a global TV and cinema advertising campaign, paying tribute to the airline's staff as "superheroes". | | | | | | A new Cadbury's Creme Egg campaign, created by Fallon, encourages people to "have a fling" with the chocolate treat. | | | | | | The Department of Health has launched a campaign for its anti-smoking arm, Smokefree. | | | | | | | | |
No comments:
Post a Comment