Tuesday, 8 January 2013

Digital AM - Barclaycard, adidas, Nexus/H, Sainsbury's, Guardian

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Barclaycard drafts in Virgin Media marketer for digital programme
Barclaycard drafts in Virgin Media marketer for digital programme
by Alex Brownsell and Matt Chapman
08 January 2013, 08:00AM
Barclaycard has beefed up its marketing team ahead of the launch of its digital marketplace, hiring Virgin Media marketer Chris Bibby to oversee activity backing the roll-out.
Adidas celebrates Messi's World Player of the Year award
Adidas celebrates Messi's World Player of the Year award
by Sara Kimberley
08 January 2013, 11:45AM
Adidas has launched an online campaign to celebrate brand ambassador Leo Messi winning the Fifa World Player of the Year for the fourth year running.
Nexus/H appoints former iris chief Tom Poynter as group MD
Nexus/H appoints former iris chief Tom Poynter as group MD
by Sara Kimberley
08 January 2013, 11:08AM
Nexus/H has appointed Tom Poynter, former joint chief executive of iris London, as its group managing director.
Sainsbury's to put content at heart of marketing strategy
Sainsbury's to put content at heart of marketing strategy
by Matthew Chapman
08 January 2013, 08:00AM
Sainsbury's is to make content a central pillar of its marketing, merging its content and digital teams to deliver the strategy.
Guardian teams up with VisitEngland for travel push
Guardian teams up with VisitEngland for travel push
by John Reynolds
08 January 2013, 11:44AM
The Guardian is kicking off a significant push for its travel content that will include publishing dedicated editorial supplements and strengthening its online travel offering.
Promotion: Multiple Digital Touch Points: One Voice

Consumers are channel agnostic. Hear from Andrex's Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here.
Also in the news
Hunter takes control of British weather in global Facebook campaign
by Loulla-Mae Eleftheriou-Smith, 07 January 2013, 11:44AM
Mondelez International consolidates UK digital account into three agencies
by Sara Kimberley, 07 January 2013, 11:21AM
Dynamo boosts SEO capabilities with hire of Lexi Mills
by Lynsey Barber, 07 January 2013, 09:38AM
Latest Blog Entries
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Greg Taylor, 08 January 2013
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