| Latest news | |  | | | | | McDonald's is giving away 15 million books as part of a major new Happy Meals campaign to improve children's literacy and to bolster its brand reputation. | | |  | | | | | Hailo, the app-based taxi booking service, is launching its largest multi-channel ad campaign to date as it gears up for an aggressive global expansion programme. | | |  | | | | | Two major figures behind the London 2012 marcoms machine are set to join forces and launch an agency. | | |  | | | | | Burger King EMEA senior marketer Joanne Richardson has left her role as part of a restructure at the fast-food chain, which has seen a number of European product marketing and support functions relocate from the UK to Spain. | | |  | | | | | A tweet by Keith Chegwin has been banned by the Advertising Standards Authority (ASA) for plugging a sweepstake competition on Twitter without stating that it was an ad. | | |  | | | | | Print revenues are growing at the company that rolled together BBC magazine titles such as Radio Times with digital publishing company Magicalia, according to its chief financial officer. | | |  | | | | | Chivas Regal is working with actor and director Gael Garcia Bernal's production company on two short films on modern male friendship. | | |  | | | | | After the excesses of Christmas, the traditional January purge kicks off in earnest. Nicola Kemp picks 13 common bad habits that marketers should forgo this year. | | |  | | | | | Two email marketing campaigns have been banned by the ad watchdog for making "offensive" references to Jimmy Savile, the deceased TV personality and alleged sex abuser. | | | | | Inventive Strategies To Win Over The Student Market | 
| In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here. | | | | | | Opinion | |  | | | | | An elusive but essential quality in businesses, creativity requires bold thinking on a corporate level, as well as from the 'talent' | | |  | | | | | It's not goodbye. More a case of à bientôt. From this week I will be taking stewardship of Campaign, PRWeek's sister title and the UK bible for 'Mad Men' and media magnates. | | | | | Intelligence | |  | | | | | When trying to reach skiers, marketers would do well to look beyond generic socio-demographic targets, writes Ashley Underwood, strategy manager TGI & Custom, Kantar Media. | | |  | | | | | Tagging is on the rise but this is bringing with it a set of problems that need to be resolved, writes Amy King, vice president of product marketing, Evidon. | | | | | | | Latest jobs | | | Head of SEO | | Recruiter GoodEgg Digital | | Salary Circa £45k + Bonus and Benefits | | Location Greater London, Woking | | | | |  | | |
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