Thursday, 17 January 2013

Breaking news from Brand Republic - Tesco, IPA Bellwether Report, The Guardian, FA, CBS Outdoor international

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Latest news
Tesco print ads apologise for horsemeat contamination
Tesco print ads apologise for horsemeat contamination
by Teresa Fitzherbert
17 January 2013, 09:39AM
Tesco has taken out a full page ad in UK national newspapers to apologise for selling beefburgers that contained horsemeat, while Morrisons has taken the opportunity to promote its 100% beef burgers.
Ex-MCBD trio launch shop
Ex-MCBD trio launch shop
by Jeremy Lee
17 January 2013, 08:00AM
The former MCBD and Dare trio Helen Calcraft, Danny Brooke-Taylor and Andy Nairn are preparing to launch a start-up advertising agency in the spring.
Client confidence up, Bellwether says
Client confidence up, Bellwether says
by Ian Darby
17 January 2013, 08:00AM
Marketing budgets rose by just over 1 per cent during the final quarter of 2012, reflecting a small increase in optimism among clients, according to the latest IPA Bellwether Report.
Telegraph's Nick Hewat to take commercial lead at The Guardian
Telegraph's Nick Hewat to take commercial lead at The Guardian
by Arif Durrani
16 January 2013, 06:06PM
Nick Hewat, group commercial director at Telegraph Media Group, is leaving the publisher to take on the new role of commercial director at rival Guardian News & Media.
FA to bring brand to the fore
FA to bring brand to the fore
by John Reynolds
17 January 2013, 09:23AM
The FA is undertaking an overhaul of its brand and is pushing the brand itself to the fore, in a move which coincides with the 150th anniversary of the governing body of English football.
CBS Corp to sell CBS Outdoor international
CBS Corp to sell CBS Outdoor international
by Maisie McCabe
17 January 2013, 09:41AM
CBS Corporation (CBS Corp) has officially put its international outdoor arm up for sale, ending years of speculation that it would offload the business, which includes the UK operation.
Agencies line up for Bentley ad account
Agencies line up for Bentley ad account
by Jeremy Lee
17 January 2013, 08:00AM
Bentley, the Volkswagen-owned luxury car marque, is looking for an agency to handle its estimated £5 million pan-European advertising account.
John Lewis Partnership calls direct review
John Lewis Partnership calls direct review
by Sara Kimberley
17 January 2013, 08:00AM
The John Lewis Partnership is reviewing the direct marketing accounts for its John Lewis and Waitrose brands.
Blockbuster goes into administration
Blockbuster goes into administration
by John Reynolds
16 January 2013, 03:26PM
Blockbuster has today become the latest casualty of the high-street, after it called in administrators, putting more than 4,000 jobs at risk.
Channel 4 News head of comms Amy Lawson to join Cabinet Office
Channel 4 News head of comms Amy Lawson to join Cabinet Office
by Loulla-Mae Eleftheriou-Smith
16 January 2013, 02:01PM
Channel 4 News' head of comms Amy Lawson is leaving the ITN-run news programme to become chief press officer in the Cabinet Office, effective next month.
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Opinion
Ethical Coke campaign shows glimpse of future
Ethical Coke campaign shows glimpse of future
by Danny Rogers
17 January 2013, 08:00AM
Think BR: Seven steps to Facebook Exchange success
Think BR: Seven steps to Facebook Exchange success
by Erich Wasserman
17 January 2013, 08:00AM
Facebook's entry into the real-time bidding revolution helps buyers realise the full potential of programmatic buying across the media landscape, writes Erich Wasserman, co-founder, GM EMEA & APAC, MediaMath.
Intelligence
Is Channel 4 indispensable?
Is Channel 4 indispensable?
by
17 January 2013, 08:00AM
Did it prove the winner in the stand-off with Group M, Alasdair Reid asks.
How advertising brought down a dictator
How advertising brought down a dictator
by
17 January 2013, 08:00AM
The commercials director turned film-maker Pablo Larraín (pictured, below) explains how advertising helped end Pinochet's rule in Chile in his critically acclaimed thriller NO, starring Gael García Bernal.
Also in the news
Freesat hires ITV marketer Paul Gilshan to top role
by Matthew Chapman, 09 January 2013, 09:27AM
Andrew Gowers to head Trafigura corporate comms
by Lynsey Barber, 08 January 2013, 04:09PM
Marketing Society launches 'Brand activation' award category
by Staff, 08 January 2013, 03:00PM
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