| Latest news | |  | | | | | BrewDog, the self-styled 'punk brewer', plans to launch a US TV show about craft beer, in line with its belief that editorial exposure is '1000 times more worthwhile' than advertising. | | |  | | | | | Former Sainsbury's brand ambassador Jamie Oliver is renewing his supermarket ties, this time through a sponsorship deal with Ocado. | | |  | | | | | The proposed umbrella marketing body set up to pool commercial rights across UK sports will be 'killed off' if it does not attract major sporting associations, according to its boss, Sir Keith Mills. | | |  | | | | | Kellogg's UK marketing chief, Peter Harrison, is to assume a more commercial role following the company's acquisition of snack brand Pringles. | | |  | | | | | Havas Media has appointed Scott Moorhead, previously activation director and digital trading director at StarcomMediaVest, to the new role of head of digital trading and operations. | | |  | | | | | 'Celebrity Big Brother' ended its run on Channel 5 on Friday with a peak audience of four million watching former 'X Factor' contestant Rylan Clark become the winner, beating the 3.8 million viewers who saw Denise Welch win in 2012. | | |  | | | | | Diet Coke has unveiled its latest TV commercial, created by BETC London, to coincide with its 30th anniversary. | | |  | | | | | The search for this year's top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report. | | | | | Promotion: Multiple Digital Touch Points: One Voice | 
| Consumers are channel agnostic. Hear from Andrex’s Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here. | | | | | | Opinion | |  | | | | | I learned long ago not to predict the death of anything. Especially not advertising. Something like advertising will only actually die in about 10100 years with the final heat death of the universe when everything reaches a state of maximal entropy a... | | |  | | | | | Aviva is going to stop being quite so funny in its advertising and the insurance company will now be more emotional in the way it talks to consumers. This is after consid erable research that confirms a negative perception in the sector. A new campai... | | | | | Intelligence | |  | | | | | Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford. | | |  | | | | | Bugaboo is the most prominent, with Maclaren in second place. | | | | | | | Latest jobs | | | Digital Marketing Manager | | Recruiter GoodEgg Digital | | Salary £25-35k + great benefits and share options | | Location St Albans, Hertfordshire | | | | |  | | |
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