| Quora gets into the blogging business with blog platform | | 24 January 2013, 3:42PM |  One of the continued growth areas that is often overlooked when it comes to the social web are blogs. It is a market that continues to grow at a rapid pace even if it is in part fuelled by pictures of cats. The success of Tumblr as well as the continued growth of platforms like Word Press, Google+ and Blogger shows no signs of letting up. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million five years earlier.
| | | | The Diet Coke 'hunk' to return with launch planned for Facebook | | 24 January 2013, 12:18PM |  Everbody’s favourite TV ad hunk, Coca Cola’s Diet Coke hunk, is set to return to our screens five years after the brand dropped him. Diet Coke has unveiled a teaser ad on its Facebook page hinting at the return of the “hunk” to mark the brand’s 30th anniversary. Coke has released a 20-second teaser clip featuring the Etta James track ‘I Just Want To Make Love To You’, which was used in Diet Coke’s famous 1996 ad, which first introduced the ‘Diet Coke’ hunk.
| | | | Is it time to cut back on social media? | | 24 January 2013, 11:24AM |  Interesting post on the Harvard Business Review blog that makes the case for not spreading yourself too thin when it comes to social media. While some argue that brands need to keep up and be represented on a variety of social platforms in practice this can prove challenging. Even if you consider only the biggest social networks that still means you having a presence on Facebook, Twitter, Google+, Pinterest and Instagram. You could add Foursquare to that — some do seem to think that it will have a good year.
| | | | Twitter looks to become Instagram for video | | 24 January 2013, 8:38AM |  Twitter CEO Dick Costolo has posted a message that will get more attention than usual. It included a short video clip, embedded into the Tweet, using the Vine service that Twitter acquired last October.
| | | | "Adapt or die" - The Mail, Independent, Newsworks and Expedia on tablet take-up | | 23 January 2013, 3:00PM | 
Tablets are not killing newspapers, they’re offering a lifeline to the revitalisation and rebirth of ‘news brands’ beyond the dreaded paywall, say the experts. Assembled at Newsworks’ Tablet Summit, representatives from the likes of Guardian Media Group, Mail Newspapers, The Independent, Expedia and News International gave their take on the future of the newspaper industry as tablet take-up rockets. Guy Zitter group managing director at the Mail put it starkly. He said it was a case of ”Adapt or die”.
| | | | The seven social networks to keep an eye on in 2013 | | 23 January 2013, 2:23PM |  If you could travel back in time to October 2010 and were reading the right blogs you might have heard about the launch of a little photo app that made your camera phone pictures look like Polaroids By December of that same year it had one million users. The app, of course, was Instagram and now it has around 90 million active monthly users although it was reported to have lost many recently it is still going strong. What’s next though? Is there another Instagram out there waiting to break through?
| | | | | | | Are there certain industries that shouldn't be using Social Media? | | 23 January 2013, 11:50AM |  There have been so many articles in recent years about why companies should be harnessing Social Media – most of these articles have been written by industry professionals like myself attempting to secure business. These articles often talk about the benefits for lead generation, developing online communities and securing brand reputation – all entirely acceptable and credible reasons for looking to integrate Social Media into a larger marketing and communications strategy. So, with this in mind I’ve decided to take an alternate approach and look at some industries and situations where Social Media simply might not be appropriate.
| | | | | | | The end of digital marketing is nigh | | 22 January 2013, 1:50PM |  A recent report from global research firm Forrester - predicting that 'digital marketing' will lose its prefix and become just 'marketing' in 2013 - has sparked a debate between marketers who agree with the forecast and those who believe digital should continue being treated as a separate discipline. In an effort to put this dispute to bed, here's my response to the prediction.
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