Monday, 14 January 2013

Marketing Daily - Barclays replaces Stephen Merchant ads with 'more emotive' approach; plus Cisco, Carling, Britvic, and Rory McIlroy

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Barclays replaces Stephen Merchant ads with 'more emotive' approach
Alex Brownsell,
14 January 2013
 

Barclays has rolled out a new, "more emotive" advertising strategy to replace...

Barclays: introduces more emotive approach to its ads
 
 
Cisco faces legal action over 'unauthorised' use of slogan
Matthew Chapman,
14 January 2013
 

Cisco Systems is being sued by East Carolina University for the "unauthorised...

Cisco: 'tomorrow starts here' campaign
 
 
Tesco takes aim at FMCG giants with launch of baby brand
Matthew Chapman,
14 January 2013
 

Tesco is continuing its aggressive expansion into own-brand products with a new...

Tesco: supermarket unveils Tesco Loves Baby brand
 
 
Rory McIlroy set to sign monster deal with Nike
John Reynolds,
14 January 2013
 

Rory McIlroy is set to be announced as Nike's brand ambassador today,...

Rory McIlroy: (picture credit Lisa Suender)
 
 
Carling to rival Stella Artois with cider launch
John Reynolds,
14 January 2013
 

Carling is challenging rival Stella Artois with the launch of its first...

Molson Coors: unveils Carling British Cider
 
 
Britvic and Barr deal hit by delay
John Reynolds,
14 January 2013
 

The merger between Britvic and AG Barr has been delayed until at...

Irn-Bru: AG Barr fizzy drink brand
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
ITV rebrand: watch the idents
Maisie McCabe,
14 January 2013
 
The Sunday Times poses questions for Lance Armstrong in print ad
Maisie McCabe,
14 January 2013
 
Foxy Bingo focuses on fans in latest TV ad
Sara Kimberley,
14 January 2013
 
 
 
Blogs
 
 
Shutters close on Jessops
Jonathan Weeks
 

Jon Weeks, Director in Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can...

 
 
Helen Edwards: Take a chance on creativity
Helen Edwards
 

If this is the year you resolve to inject more creativity into your brand, who do you invite to get...

 
 
Six steps to achieving marketing effectiveness in 2013
Julie Roberts
 

Big data may be one of the marketing industry's hottest topics but unless you've nailed your marketing effectiveness strategy, you're...

 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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