Friday 25 January 2013

Marketing Daily - Open-source marketing comes of age; plus Mike Tyson, Aaron Swartz and McDonald's

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Open-source marketing comes of age
Suzy Bashford,
25 January 2013
 

Marketers must embrace open-source marketing for brands to prosper, as the rise...

Open-source marketing comes of age
 
 
Tesco, Asda and Sainsbury's hit with calls to delist Tyson drink
John Reynolds,
25 January 2013
 

Tesco, Sainsbury and Asda are facing calls to stop selling an energy...

Black Energy: Mike Tyson stars in Polish TV campaign
 
 
The legacy of Aaron Swartz
Nicola Kemp,
22 January 2013
 

The sympathetic response to the unexpected death of young internet activist Aaron...

The legacy of Aaron Swartz
 
 
McDonald's runs ad to knock rival Burger King
John Reynolds,
25 January 2013
 

McDonald's is today running press ads aimed squarely at attacking its rival...

McDonald's: press ad promotes fast-food chain's beef burger content
 
 
Betway commits to TV advertising with £7.5m spend across 2013
Matthew Chapman,
25 January 2013
 

Betway will invest £7.5m in building the brand through television activity in...

Betway: 2012 TV campaign
 
 
Disney to run 'safer internet' campaign with X Factor star Ella Henderson
Matthew Chapman,
25 January 2013
 

Disney will run a TV ad featuring 'The X Factor' star and...

Ella Henderson: X Factor star features in Disney's safer internet campaign
 
 
 
Also in the News
 
McDonald's to create 2,500 UK jobs
John Reynolds,
23 January 2013
 
Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum
24 January 2013
 
News Int wins Premier League rights from ESPN and Yahoo
Maisie McCabe,
24 January 2013
 
 
 
Blogs
 
 
Where did Tesco hide the horse?
rachel barnes
 

Here we go, a first look at what Wieden & Kennedy has in mind for Tesco’s ads. The quick Christmas...

 
 
The Word of Mum â€" can you hear it?
Joe Marshall
 

Mums have a hell of a lot resting on their plate. Not only do they have to give birth to...

 
 
Sponsors Could Solve The Premier League’s Biggest Problem
Unofficial Partner
 

In which we take two long term trends in football, mash them together to produce a brilliant idea that...

 
 
Brands should make marketing a year-round affair
Deborah Bates
 

Today is (statistically-speaking) supposed to be the most miserable day of the year for us Brits. Every year on this...

 
 
5 Steps to Improve your Brand’s Digital Fitness
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
Jobs of the Week

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Marketing Controller, Tarsh Lazare Marketing Recruitment Six figure package, Cambridge

Senior Mobile Sales Manager/Director, Digital Gurus £35000 - £55000 per annum + Uncapped OTE, London

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Account Director - branding/packaging, Stopgap £40000 - £47000 per annum, London

2D Senior Designer/Associate Director, 24 Seven Inc £50k plus benefits, London

Digital Project Manager - Award Winning Digital Brand, Propel £35000 - £45000 per annum, London

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