| There are still no shortcuts to Social Media ROI | | 25 January 2013, 11:30AM |  Last year I sat on a few panels that dealt with issues the social media industry has been waxing lyrical about for years; ROI, standards and such. The first - that of measurement - is the Holy Grail for anyone working in this space. Still. Rolling out 'it's all about being human' or 'you can engage with your audience on a completely different level' just doesn't cut it anymore. Yes, these two points are relevant when you're looking at the value of investment in social - but that's totally different to working out the return.
| | | | Addicted to the web - two thirds 'need' the internet to function [infographic] | | 25 January 2013, 11:00AM |  Almost two thirds of people now admit they 'need' the internet to function in everyday life, according to new research. The study of 2,000 people has found that, on average, we only go a maximum of 90 minutes during the day without checking Facebook, Twitter or email. As many as one in ten even admit they don't go longer than ten minutes during the day without logging on to catch up with friends or work.
| | | | The Age of Innovation is over' - haven't we heard this one before? | | 25 January 2013, 10:00AM |  There has been a lot of interesting debate recently, about current levels of innovation in the business world and whether, in spite of the whiz of the web and digital technology, we are actually living in a time of low innovation. John Winsor’s piece Is Innovation Dead? makes the interesting point that in organisations, innovation has historically taken place near the edges of companies – where it can plough it’s own individual furrow and where it does not affect the direction and composure of the mothership organisation.
| | | | Google's European tactics called into question | | 25 January 2013, 8:30AM |  We’ve recently seen in the media that Joaquin Almunia, the European Commission's competition chief, has outlined his disapproval of Google's tactics within the European search market, saying that the company is giving 'undue prominence' to its own services within search results. In particular he has highlighted concerns around Google's maps, news and shopping comparison offerings, believing that they are driving traffic away from rival websites.
| | | | Quora gets into the blogging business with blog platform | | 24 January 2013, 3:42PM |  One of the continued growth areas that is often overlooked when it comes to the social web are blogs. It is a market that continues to grow at a rapid pace even if it is in part fuelled by pictures of cats. The success of Tumblr as well as the continued growth of platforms like Word Press, Google+ and Blogger shows no signs of letting up. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million five years earlier.
| | | | The Diet Coke 'hunk' to return with launch planned for Facebook | | 24 January 2013, 12:18PM |  Everbody’s favourite TV ad hunk, Coca Cola’s Diet Coke hunk, is set to return to our screens five years after the brand dropped him. Diet Coke has unveiled a teaser ad on its Facebook page hinting at the return of the “hunk” to mark the brand’s 30th anniversary. Coke has released a 20-second teaser clip featuring the Etta James track ‘I Just Want To Make Love To You’, which was used in Diet Coke’s famous 1996 ad, which first introduced the ‘Diet Coke’ hunk.
| | | | Is it time to cut back on social media? | | 24 January 2013, 11:24AM |  Interesting post on the Harvard Business Review blog that makes the case for not spreading yourself too thin when it comes to social media. While some argue that brands need to keep up and be represented on a variety of social platforms in practice this can prove challenging. Even if you consider only the biggest social networks that still means you having a presence on Facebook, Twitter, Google+, Pinterest and Instagram. You could add Foursquare to that — some do seem to think that it will have a good year.
| | | | Twitter looks to become Instagram for video | | 24 January 2013, 8:38AM |  Twitter CEO Dick Costolo has posted a message that will get more attention than usual. It included a short video clip, embedded into the Tweet, using the Vine service that Twitter acquired last October.
| | | | "Adapt or die" - The Mail, Independent, Newsworks and Expedia on tablet take-up | | 23 January 2013, 3:00PM | 
Tablets are not killing newspapers, they’re offering a lifeline to the revitalisation and rebirth of ‘news brands’ beyond the dreaded paywall, say the experts. Assembled at Newsworks’ Tablet Summit, representatives from the likes of Guardian Media Group, Mail Newspapers, The Independent, Expedia and News International gave their take on the future of the newspaper industry as tablet take-up rockets. Guy Zitter group managing director at the Mail put it starkly. He said it was a case of ”Adapt or die”.
| | | | The seven social networks to keep an eye on in 2013 | | 23 January 2013, 2:23PM |  If you could travel back in time to October 2010 and were reading the right blogs you might have heard about the launch of a little photo app that made your camera phone pictures look like Polaroids By December of that same year it had one million users. The app, of course, was Instagram and now it has around 90 million active monthly users although it was reported to have lost many recently it is still going strong. What’s next though? Is there another Instagram out there waiting to break through?
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