Wednesday 16 January 2013

Breaking news from Brand Republic - Facebook, Tesco, Guardian, Superdrug, Churchill

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Latest news
Facebook launches Graph Search and injects search into social
Facebook launches Graph Search and injects search into social
by Gordon MacMillan
16 January 2013, 09:10AM
So Facebook's big and much speculated announcement isn't a search engine to rival Google as such, but it does involve search, as last night it took the covers off what the company is calling "Graph Search".
Tesco hit by horse meat scandal
Tesco hit by horse meat scandal
by John Reynolds
16 January 2013, 09:40AM
Tesco has been forced to withdraw a number of beefburgers from its shelves after tests showed samples were found to contain horse meat.
Guardian expands 'open' digital operation to Australia
Guardian expands 'open' digital operation to Australia
by Arif Durrani
16 January 2013, 08:00AM
The Guardian is hoping to extend its global reach with the launch of a new digital edition in Australia in the coming months, backed by internet entrepreneur Graeme Wood.
British consumers fear Facebook is making them fat
British consumers fear Facebook is making them fat
by Nicola Kemp
15 January 2013, 03:45PM
One in 10 UK-based consumers believe that Facebook is adversely affecting their health, according to new research.
CES confirms need for rapid progress in the media
CES confirms need for rapid progress in the media
by Opinion
16 January 2013, 08:00AM
Consumers will soon expect to be able to switch seamlessly between connected devices, which will fundamentally change how media is consumed, says VivaKi's Marco Bertozzi after CES 2013.
Superdrug appoints Billington Cartmell to ad account
Superdrug appoints Billington Cartmell to ad account
by Ian Darby
15 January 2013, 05:21PM
Superdrug, the health and pharmaceutical retailer, has appointed Billington Cartmell to its £3m advertising account.
Churchill launches January sale in place of Martin Clunes ads
Churchill launches January sale in place of Martin Clunes ads
by Alex Brownsell
16 January 2013, 09:21AM
Insurance brand Churchill has rolled out a celebrity free January sale campaign, following the decision to part company with actor Martin Clunes last year.
Coalition's comms efforts muddled by No 10 and civil service divide
Coalition's comms efforts muddled by No 10 and civil service divide
by John Owens and Lynsey Barber
16 January 2013, 08:59AM
Tensions between Number 10 and the wider Government are blunting the effectiveness of the coalition's comms efforts, a departmental insider has claimed.
Promotion:We know students. We talk to them all year round.

Brilliantly simple email and online campaigns deliver your targeted messages straight to students – and with a 35% open rate, just imagine the opportunity that gives you.
 
Opinion
Helen Edwards: When CEOs prove their worth
Helen Edwards: When CEOs prove their worth
by Helen Edwards
16 January 2013, 09:00AM
Whatever the organisational hierarchy, chief executives play a key role when it comes to internal communications, where 'top-down marketing' truly matters
Think BR: Branding through de-branding
Think BR: Branding through de-branding
by Thayne Forbes
16 January 2013, 08:00AM
Selfridges' No Noise concept highlights the strength and longevity of great branding, writes Thayne Forbes, joint managing director, Intangible Business.
Intelligence
Digital broadsheet newspaper pricing - free for all is not the only way
Digital broadsheet newspaper pricing - free for all is not the only way
by Mark Billige and Cecilia Mourain
14 January 2013, 08:00AM
Eighty six percent of UK broadsheet readers believe it's fair to pay for online content, write Mark Billige, managing partner, and Cecilia Mourain, consultant, Simon-Kucher & Partners.
What's in store for 2013?
What's in store for 2013?
by John Owens
11 January 2013, 12:00AM
As another year begins, John Owens and Kate Magee do some crystal ball-gazing and speak to industry experts who predict the key issues facing the PR industry in 2013.
Also in the news
Freesat hires ITV marketer Paul Gilshan to top role
by Matthew Chapman, 09 January 2013, 09:27AM
Andrew Gowers to head Trafigura corporate comms
by Lynsey Barber, 08 January 2013, 04:09PM
Marketing Society launches 'Brand activation' award category
by Staff, 08 January 2013, 03:00PM
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