| As Twitter deals with porn issue on Vine: 20 brands experimenting with video ads | | 29 January 2013, 3:08PM |  Over the weekend and yesterday there was much Tweeting about how porn had already reached Twitter’s Vine video app. Twitter is taking action against pornography on Vine and banning searches for explicit content and deleting X-rated users. It has also apologised for a “human error” that highlighted a graphic NSFW clip on the Vine homepage on Monday. That was maybe not the kind of showcase we had been expecting.
| | | | Archiving Twitter: is it really worth the hassle? | | 29 January 2013, 12:35PM |  A story in the Telegraph recently outlined the US Library of Congress plans to archive all tweets, in order to preserve a picture of American society for posterity. After my initial reaction of: What? How? Why? How much? a clearer view of the benefits is starting to emerge.
| | | | | | | Can Blackberry bounce back this week? Tell us if you'll choose RIM again | | 29 January 2013, 9:06AM |  Some tech writers have been getting a little frothy about Research in Motion’s chances of pulling a huge save out of the bag this week as it rolls out its new BlackBerry 10 operating system and a couple of new phones. It is a precipice moment in RIM’s history. There is going to be a $3.7m (£2.3m) 30-second Super Bowl TV spot and masses of other marketing activity to build buzz. It needs it.
| | | | Google+ passes Twitter to take number two social network slot behind Facebook | | 28 January 2013, 3:38PM |  Something appears to be happening around Google’s Google+ at least this is what some new numbers tell us from GlobalWebIndex. It says Google+ has 343 million active users which makes it the second largest social network globally. That is likely surprise some, if not many as it is still difficult to see how much of this activity is because Google pushes its network so hard to anyone who has a Google profile.
| | | | | | | Social Brands 100 opens for 2013 nominations in biggest year yet | | 28 January 2013, 10:51AM |  The search for this year’s top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report. Last year’s number one brand was food and smoothie drinks maker Innocent, which beat Starbucks, giffgaff and Cancer Research UK to take the top slot. The ranking also featured names from a wide range of industries including the British Red Cross Cadbury, ASOS, Manchester City Football Club, and KLM.
| | | | TOP 15 Social Brands: Too many social campaigns are small, short-term and lack proof of ROI | | 28 January 2013, 9:50AM |  Unilever, P&G and Kraft are the “most social” brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new report. The report from marketing information service Warc argues that marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more traditional campaigns. However, this is despite metrics remaining hard to quantify in many cases. The report looked at almost 800 case studies of campaigns that contained a social media element and found that the usage of social media by has grown rapidly the work being done is often “small-scale, short-term and lack quantified proof of their commercial effectiveness”.
| | | | Pinterest faces new challenge from UK start-up Publicate | | 28 January 2013, 8:45AM |  London based start up Publicate has today come out of Alpha and into Beta, and announced itself to the world with a web tv series. Publicate allows users to build Pinterest style collections, but from any media across the web. The service is also connected to a variety of social networks, so that users can easily share their collections with friends and followers. I got to test Publicate earlier in the development process, and what I really liked was the range of media that could be compiled within the service.
| | | | Twitter is officially valued at $9bn as staff offered multi million dollar pay day | | 26 January 2013, 9:30AM |  Twitter has officially been valued at more than $9bn following an offer to staff, arranged by Twitter itself, by asset management firm BlackRock. On Friday the firm launched an $80m tender offer to a number of Twitter's early employees, according to a report in the FT quoting people familiar with the deal.
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