Friday, 11 January 2013

Breaking news from Brand Republic - Guardian, ISBA, Royal Mail, Tesco, The Ideas Foundation

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Latest news
Guardian unveils blockbuster spoof starring Hugh Grant
Guardian unveils blockbuster spoof starring Hugh Grant
by Sara Kimberley
10 January 2013, 05:02PM
The Guardian has unveiled a tongue-in-cheek ad starring Hollywood A-list actor, Hugh Grant, as part of its new 'Own the Weekend', campaign.
ISBA challenges 'ill-thought out' EU data protection report
ISBA challenges 'ill-thought out' EU data protection report
by Gemma Charles
11 January 2013, 09:05AM
ISBA has expressed concern that the European Parliament's draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.
Royal Mail parts ways with top marketer Antony Miller
Royal Mail parts ways with top marketer Antony Miller
by Matthew Chapman
11 January 2013, 09:00AM
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.
Tesco Everyday Value alcohol 'does not encourage everyday drinking'
Tesco Everyday Value alcohol 'does not encourage everyday drinking'
by Gemma Charles
11 January 2013, 09:29AM
Tesco's 'Everyday Value' alcohol does not breach alcohol responsibility rules for packaging, the Portman Group's independent complaints panel has ruled.
The Ideas Foundation applies to run free school
The Ideas Foundation applies to run free school
by Teresa Fitzherbert
11 January 2013, 08:00AM
The Ideas Foundation, the creative education charity founded by Engine's Robin Wright, has submitted plans to set up a free school which aims to introduce struggling students to the creative industries.
Malaria No More UK appoints Johnny Fearless
Malaria No More UK appoints Johnny Fearless
by Staff
11 January 2013, 08:00AM
Johnny Fearless has won the advertising account for the charity Malaria No More UK after a pitch.
Thomson holds firm on Dreamliner launch comms plan despite safety scares
Thomson holds firm on Dreamliner launch comms plan despite safety scares
by Loulla-Mae Eleftheriou-Smith
11 January 2013, 09:06AM
Thomson, which is set to be the first UK operator to fly Boeing's new Dreamliner this spring, is planning to stick to its current launch comms strategy despite recent media coverage of safety scares.
Albion picks up Chemist Direct brand and digital brief
Albion picks up Chemist Direct brand and digital brief
by Staff
11 January 2013, 08:00AM
Albion has been hired by the online chemist Chemist Direct to handle its brand identity and redevelop its ecommerce platform, Chemistdirect.co.uk.
Inventive Strategies To Win Over The Student Market

In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here.
Opinion
Think BR: Social media and the price of doing well
Think BR: Social media and the price of doing well
by David Jones
10 January 2013, 08:00AM
David Jones, chief executive officer of Havas, co-founder of One Young World and author of Who Cares Wins speaks as part of Virgin Media's Our Digital Future campaign debating the future of connected society.
Think BR: Why mobile is the next big super power
Think BR: Why mobile is the next big super power
by Justin Gibbons
11 January 2013, 08:30AM
How can brands and advertisers use mobile to make the most of now, asks Justin Gibbons, creative director, Arena Media.
Intelligence
The Year Ahead For...Television
The Year Ahead For...Television
by
10 January 2013, 08:00AM
Jon Horrocks suggests the TV market will benefit from the popularity of online video, but agencies have to keep up by altering their buying habits.
The Year Ahead For...Data
The Year Ahead For...Data
by
10 January 2013, 08:00AM
Russell Marsh argues that 'big data' is not the new phenomenon that many had assumed. The companies that succeed, he suggests, will be those that automate their data to create unique experiences.
Also in the news
Freesat hires ITV marketer Paul Gilshan to top role
by Matthew Chapman, 09 January 2013, 09:27AM
Andrew Gowers to head Trafigura corporate comms
by Lynsey Barber, 08 January 2013, 04:09PM
Marketing Society launches 'Brand activation' award category
by Staff, 08 January 2013, 03:00PM
Latest Blog Entries
Focus@will
Greg Taylor, 11 January 2013
Baby, you can drive my car
Sue Unerman, 11 January 2013
The pink is next to the green
Ian Moore, 10 January 2013
Throw another blog on the fire
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A response to Media Week's The industry speaks: what will 2013 mean for media?
Simon Orpin, 10 January 2013
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