Monday, 14 January 2013

Breaking news from Brand Republic - ITV, Sunday Times, Britvic and AG Barr, Rory McIlroy

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Latest news
ITV rebrand: watch the idents
ITV rebrand: watch the idents
by Maisie McCabe
14 January 2013, 09:32AM
ITV has rebranded its entire business this morning, including its five TV channels, its on-demand platform and its global production and distribution businesses. Take a look at some of its new idents.
The Sunday Times poses questions for Lance Armstrong in print ad
The Sunday Times poses questions for Lance Armstrong in print ad
by Maisie McCabe
14 January 2013, 09:50AM
The Sunday Times has taken out an ad in a US newspaper featuring an open letter to Oprah Winfrey, with 10 questions she should ask cyclist Lance Armstrong when he appears on her show on Thursday (17January).
Britvic and Barr deal hit by delay
Britvic and Barr deal hit by delay
by John Reynolds
14 January 2013, 09:27AM
The merger between Britvic and AG Barr has been delayed until at least February while the Office for Fair Trading (OFT) continues to probe the deal, it was announced today.
Rory McIlroy set to sign monster deal with Nike
Rory McIlroy set to sign monster deal with Nike
by John Reynolds
14 January 2013, 09:03AM
Rory McIlroy is set to be announced as Nike's brand ambassador today, making him one of the highest paid sports stars on the planet.
Third City nets Tefal consumer comms and social media brief
Third City nets Tefal consumer comms and social media brief
by John Owens
14 January 2013, 09:15AM
The owner of Tefal has appointed Third City to handle consumer comms, digital and social media strategy following a three-way pitch.
Hub Digital Networks to sell ads at 'The X Factor' auditions with Saximo
Hub Digital Networks to sell ads at 'The X Factor' auditions with Saximo
by Teresa Fitzherbert
11 January 2013, 03:59PM
Brands will be able to advertise at ''The X Factor' and 'Britain's Got Talent' auditions later this year through Hub Digital Networks, after digital signage company Saximo picked the firm to handle its ad sales contract.
NEWSPAPER ABCs: FT, Guardian and Daily Telegraph circulations stay steady
NEWSPAPER ABCs: FT, Guardian and Daily Telegraph circulations stay steady
by Maisie McCabe
11 January 2013, 02:30PM
The Independent's circulation has fallen by over a third in the past 12 months, while the Financial Times, Guardian and Daily Telegraph managed slight month-on-month circulation increases in December.
NEWSPAPER ABCs: Sun on Sunday falls below 2m mark for first time
NEWSPAPER ABCs: Sun on Sunday falls below 2m mark for first time
by John Reynolds
11 January 2013, 01:51PM
The Sun on Sunday has fallen below the two million circulation mark for the first time, sinking 6% between November and December, and losing 1.3 million from its headline circulation since its 2012 launch.
Inventive Strategies To Win Over The Student Market

In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here.
Opinion
Think BR: Reaching the multi-device Consumer
Think BR: Reaching the multi-device Consumer
by Russell Loarridge
14 January 2013, 08:00AM
Social login on mobile could open up new avenues for brands to connect with consumers, writes Russell Loarridge, European sales director, Janrain.
Think BR: Nabs' top ten tips to boost your career in 2013
Think BR: Nabs' top ten tips to boost your career in 2013
by Nabs
14 January 2013, 08:00AM
The New Year is the perfect time to take stock of where you are and where you want to get to in your career.
Intelligence
Digital broadsheet newspaper pricing - free for all is not the only way
Digital broadsheet newspaper pricing - free for all is not the only way
by Mark Billige and Cecilia Mourain
14 January 2013, 08:00AM
Eighty six percent of UK broadsheet readers believe it's fair to pay for online content, write Mark Billige, managing partner, and Cecilia Mourain, consultant, Simon-Kucher & Partners.
What's in store for 2013?
What's in store for 2013?
by John Owens
11 January 2013, 12:00AM
As another year begins, John Owens and Kate Magee do some crystal ball-gazing and speak to industry experts who predict the key issues facing the PR industry in 2013.
Also in the news
Freesat hires ITV marketer Paul Gilshan to top role
by Matthew Chapman, 09 January 2013, 09:27AM
Andrew Gowers to head Trafigura corporate comms
by Lynsey Barber, 08 January 2013, 04:09PM
Marketing Society launches 'Brand activation' award category
by Staff, 08 January 2013, 03:00PM
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The Stop-Start Journey Between TV and Online
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