| Twitter launches Oscar Index to track the buzz | | 16 January 2013, 2:30PM |  In what will be one of the most hotly fought Oscar best film contests in years Twitter has unveiled its Oscars Index, which is available at oscars.twitter.com, to help movie fans track the buzz and the social conversation. The Index reflects the sentiment of Tweets about nominees who this year include the likes of Quentin Tarantino for ‘Django Unchained’, Tom Hooper for ‘Les Miserables’, Ang Lee’s for ‘Life of Pi’ , Ben Affleck for ‘Argo’, Kathryn Bigelow for the Osama bin Laden drama ‘Zero Dark Thirty’ and the Steven Spielberg directed, and Daniel Day-Lewis starring, drama Lincoln.
| | | | Sports and Social Media: Winners and Losers [Infographic] | | 16 January 2013, 1:28PM |  The London 2012 Olympics, Euro 2012 and The Super Bowl were all great examples of how fans are using social media to follow live events and share the moment. However, what's also clear is that some sports stars and teams are using social media far more effectively than others. Sadly, there are also quite a few sports stars who would be best advised to steer clear of Twitter. This infographic from Eventility, which helps sports clubs to organise themselves online, does a good job of highlighting the winners and losers in this relationship.
| | | | Five ways brands will drive revenue from social media over the next 12 months | | 16 January 2013, 12:05PM |  Most brands have learnt how to reach consumers and build advocacy through social media, but to drive sales they need to set up the right online purchase routes relevant to their specific business. And digitally intelligent brands have realised that Likes, Followers, and +1s shouldn't be the primary KPI for measuring social media campaign success.
| | | | Adapt or Die - why the Financial Sector needs to embrace social | | 16 January 2013, 10:59AM |  For many organisations, social represents one of the most drastic changes in communications since the advent of email. Savvy businesses now effectively use the power of social to interact with their customer bases, prospect for new business, deliver services and obtain customer and market insights. Indeed, this shift in communication has led many large enterprises to employ teams of social experts, tasked with monitoring the social airwaves at all hours and in multiple languages.
| | | | Mobile marketing does not mean mobile advertising | | 16 January 2013, 7:21AM |  Ebay recently decided to stop advertising inside its own apps claiming that "they didn't need the money" and that it was "spoiling the user experience". Now there's a brand that are ahead of the game and realise that the short term benefit of quick revenues could outweigh the long term benefits of customer satisfaction and customer loyalty.
| | | | Facebook launches Graph Search and injects search into social | | 15 January 2013, 6:24PM | 
So Facebook’s big, and much speculated announcement, isn’t a search engine to rival Google as such, but it does involve search. It is social search and it does up the battle with Google as Facebook tries to bring the essence of search to social networking. What it doesn’t do is challenge Google’s control of the search engine market and the huge revenue stream that represents.
| | | | Tina Fey explains why she doesn't use Twitter | | 15 January 2013, 12:26PM |  Tina Fey creator of ’30 Rock’ isn’t on Twitter. She isn’t alone. There are other great TV writers who aren’t on Twitter. Aaron Sorkin to name just one. Yes him, the writer of the ‘West Wing’, ‘The Newsroom’, and ‘The Social Network’. Yes, that film about Facebook, which he isn’t on either. I digress, but Sorkin also appeared as a guest star on ’30 Rock’ as himself where he and Fey discussed Angry Birds (see below).
| | | | Twitter founders' new social network Branch is open for business | | 15 January 2013, 11:36AM |  Branch, the new social network funded by Twitter co-founders Biz Stone and Evan Williams, has today stepped out of private Beta, and into public view. The idea of it is to simplify online conversation, and cut out some of the internet noise.
| | | | Facebook's big launch today is a new search engine to rival Google | | 15 January 2013, 11:00AM |  For the past week or so the technology press has been widely speculating about an announcement from Facebook, expected this afternoon at its Menlo Park headquarters. Will it be the rumoured and oft denied phone? Or a new ad platform or search engine? Reports are now saying it is the latter and expect Facebook to launch its own search engine.
| | | | HBO hit 'Girls' beat the tech savvy pirates | | 15 January 2013, 9:19AM |  Yesterday evening the HBO smash hit 'Girls' returned on Sky Atlantic. If you are not yet initiated in the joys of the program, it depicts four 20-something girls trying to make it in New York, and all the love, lust and loss they encounter on the way.
| | | | | |
No comments:
Post a Comment