Friday, 18 January 2013

Breaking news from Brand Republic - Lance Armstrong, Mother, FT, Richard Desmond, ESPN

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Latest news
Armstrong's admission presents 'huge opporunity' for cycling
Armstrong's admission presents 'huge opporunity' for cycling
by John Reynolds
18 January 2013, 10:08AM
Lance Armstrong's admission that he cheated his way to the top of world cycling presents a huge opportunity for cycling to erase the last 20 years of the sport, according to sport sponsorship experts.
HTC drops Mother from £100m global ad account
HTC drops Mother from £100m global ad account
by Anne Cassidy
18 January 2013, 08:28AM
HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100 million global ad business, and taken its advertising in-house.
FT 'for sale' with a £1bn price tag, claims Telegraph
FT 'for sale' with a £1bn price tag, claims Telegraph
by Gordon MacMillan
18 January 2013, 09:43AM
The Financial Times is being touted for sale by investment banks and has been given a price tag of £740m to £1bn, according to a report in The Daily Telegraph.
Richard Desmond slams National Lottery price rise
Richard Desmond slams National Lottery price rise
by Maisie McCabe
18 January 2013, 09:51AM
Richard Desmond, the chairman of Northern & Shell, has printed a full page ad in his newspapers to confirm that tickets for the Heath Lottery will continue to be £1, despite the National Lottery announcing plans to double its price.
ESPN ad sparks debate about 'best league' in the world
ESPN ad sparks debate about 'best league' in the world
by Teresa Fitzherbert
18 January 2013, 09:29AM
ESPN is launching the next phase of its marketing campaign, 'We Speak Your Sport', by instigating a debate that asks, which is the best domestic football league in the world?
Asda comms chief Sian Jarvis steps down
Asda comms chief Sian Jarvis steps down
by Alec Mattinson
17 January 2013, 02:45PM
Asda corporate affairs director Sian Jarvis has stepped down from her role at the supermarket.
YouTube focuses on high-quality content with Vevo investment
YouTube focuses on high-quality content with Vevo investment
by Matthew Chapman
17 January 2013, 03:57PM
YouTube is seeking to expand its move into content partnerships by investing in music video site Vevo.
MPG and Media Contacts to become Havas Media
MPG and Media Contacts to become Havas Media
by Maisie McCabe
17 January 2013, 04:45PM
Havas is to rebrand its MPG Media Contacts network as Havas Media later this month, scrapping the 35-year-old Media Planning brand and aping the rebrand of its creative network to Havas Worldwide.
Promotion:We know students. We talk to them all year round.

Brilliantly simple email and online campaigns deliver your targeted messages straight to students – and with a 35% open rate, just imagine the opportunity that gives you.
 
Opinion
Ethical Coke campaign shows glimpse of future
Ethical Coke campaign shows glimpse of future
by Danny Rogers
17 January 2013, 08:00AM
Think BR: Seven steps to Facebook Exchange success
Think BR: Seven steps to Facebook Exchange success
by Erich Wasserman
17 January 2013, 08:00AM
Facebook's entry into the real-time bidding revolution helps buyers realise the full potential of programmatic buying across the media landscape, writes Erich Wasserman, co-founder, GM EMEA & APAC, MediaMath.
Intelligence
Is Channel 4 indispensable?
Is Channel 4 indispensable?
by
17 January 2013, 08:00AM
Did it prove the winner in the stand-off with Group M, Alasdair Reid asks.
How advertising brought down a dictator
How advertising brought down a dictator
by
17 January 2013, 08:00AM
The commercials director turned film-maker Pablo Larraín (pictured, below) explains how advertising helped end Pinochet's rule in Chile in his critically acclaimed thriller NO, starring Gael García Bernal.
Also in the news
Freesat hires ITV marketer Paul Gilshan to top role
by Matthew Chapman, 09 January 2013, 09:27AM
Andrew Gowers to head Trafigura corporate comms
by Lynsey Barber, 08 January 2013, 04:09PM
Marketing Society launches 'Brand activation' award category
by Staff, 08 January 2013, 03:00PM
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