| Google+ passes Twitter to take number two social network slot behind Facebook | | 28 January 2013, 3:38PM |  Something appears to be happening around Google’s Google+ at least this is what some new numbers tell us from GlobalWebIndex. It says Google+ has 343 million active users which makes it the second largest social network globally. That is likely surprise some, if not many as it is still difficult to see how much of this activity is because Google pushes its network so hard to anyone who has a Google profile.
| | | | | | | Social Brands 100 opens for 2013 nominations in biggest year yet | | 28 January 2013, 10:51AM |  The search for this year’s top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report. Last year’s number one brand was food and smoothie drinks maker Innocent, which beat Starbucks, giffgaff and Cancer Research UK to take the top slot. The ranking also featured names from a wide range of industries including the British Red Cross Cadbury, ASOS, Manchester City Football Club, and KLM.
| | | | TOP 15 Social Brands: Too many social campaigns are small, short-term and lack proof of ROI | | 28 January 2013, 9:50AM |  Unilever, P&G and Kraft are the “most social” brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new report. The report from marketing information service Warc argues that marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more traditional campaigns. However, this is despite metrics remaining hard to quantify in many cases. The report looked at almost 800 case studies of campaigns that contained a social media element and found that the usage of social media by has grown rapidly the work being done is often “small-scale, short-term and lack quantified proof of their commercial effectiveness”.
| | | | Pinterest faces new challenge from UK start-up Publicate | | 28 January 2013, 8:45AM |  London based start up Publicate has today come out of Alpha and into Beta, and announced itself to the world with a web tv series. Publicate allows users to build Pinterest style collections, but from any media across the web. The service is also connected to a variety of social networks, so that users can easily share their collections with friends and followers. I got to test Publicate earlier in the development process, and what I really liked was the range of media that could be compiled within the service.
| | | | Twitter is officially valued at $9bn as staff offered multi million dollar pay day | | 26 January 2013, 9:30AM |  Twitter has officially been valued at more than $9bn following an offer to staff, arranged by Twitter itself, by asset management firm BlackRock. On Friday the firm launched an $80m tender offer to a number of Twitter's early employees, according to a report in the FT quoting people familiar with the deal.
| | | | There are still no shortcuts to Social Media ROI | | 25 January 2013, 11:30AM |  Last year I sat on a few panels that dealt with issues the social media industry has been waxing lyrical about for years; ROI, standards and such. The first - that of measurement - is the Holy Grail for anyone working in this space. Still. Rolling out 'it's all about being human' or 'you can engage with your audience on a completely different level' just doesn't cut it anymore. Yes, these two points are relevant when you're looking at the value of investment in social - but that's totally different to working out the return.
| | | | Addicted to the web - two thirds 'need' the internet to function [infographic] | | 25 January 2013, 11:00AM |  Almost two thirds of people now admit they 'need' the internet to function in everyday life, according to new research. The study of 2,000 people has found that, on average, we only go a maximum of 90 minutes during the day without checking Facebook, Twitter or email. As many as one in ten even admit they don't go longer than ten minutes during the day without logging on to catch up with friends or work.
| | | | The Age of Innovation is over' - haven't we heard this one before? | | 25 January 2013, 10:00AM |  There has been a lot of interesting debate recently, about current levels of innovation in the business world and whether, in spite of the whiz of the web and digital technology, we are actually living in a time of low innovation. John Winsor’s piece Is Innovation Dead? makes the interesting point that in organisations, innovation has historically taken place near the edges of companies – where it can plough it’s own individual furrow and where it does not affect the direction and composure of the mothership organisation.
| | | | Google's European tactics called into question | | 25 January 2013, 8:30AM |  We’ve recently seen in the media that Joaquin Almunia, the European Commission's competition chief, has outlined his disapproval of Google's tactics within the European search market, saying that the company is giving 'undue prominence' to its own services within search results. In particular he has highlighted concerns around Google's maps, news and shopping comparison offerings, believing that they are driving traffic away from rival websites.
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