Tuesday 15 January 2013

Marketing Daily - Morrisons creates in-house digital 'agency' to handle ecommerce launch; plus HMV, Coca-Cola, Carlsberg, and NSPCC

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Morrisons creates in-house digital 'agency' to handle ecommerce launch
Matthew Chapman,
15 January 2013
 

Morrisons has formed an in-house digital agency, M Digital, to develop its...

Morrisons: created M Digital team
 
 
Coca-Cola ties with WWF for polar bear CSR campaign
Alex Brownsell and John Reynolds,
15 January 2013
 

Coca-Cola has unveiled a major CSR drive, partnering environmental charity WWF to...

Coca Cola: partnering with the WWF
 
 
HMV calls in administrators putting 4,000 jobs at risk
Matthew Chapman,
15 January 2013
 

HMV has called in administrators after it was "unable" to reach an...

HMV: calls in administrators
 
 
Carlsberg replaces Budweiser as official beer partner of Premier League
John Reynolds,
15 January 2013
 

Carlsberg has upped its presence in football by signing as the official...

Carlsberg: secures deal with the Premier League
 
 
AB InBev appoints UK marketing chief among restructure
Gemma Charles,
15 January 2013
 

AB InBev has shaken up its European marketing structure, appointing Iain Newell...

Stella Artois: one of the brands overseen by new UK marketing director
 
 
Tragus Group marketer Jemima Bird to depart in restructure
John Reynolds,
15 January 2013
 

Tragus Group, the owner of restaurant brands Strada, Bella Italia, Cafe Rouge...

Jemima Bird: leaving Tragus Group
 
 
NSPCC raids Age UK for new top marketer
Matthew Chapman,
15 January 2013
 

Children's charity NSPCC has recruited Age UK director of fundraising Paul Farthing...

NSPCC: hiring new head of fundraising from Age UK
 
 
Sir Keith Mills to chair Marketing Society Awards for Excellence 2013
Staff,
15 January 2013
 

Nectar and Air Miles founder Sir Keith Mills has been unveiled as...

Sir Keith Mills: chair of the judges
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
Coca-Cola launches two-minute ad to tackle obesity
Sara Kimberley,
15 January 2013
 
Seat showcases Leon in augmented reality app
Ian Darby,
15 January 2013
 
 
 
Blogs
 
 
Brands need to create their own interest in a “boring” 2013
Paul Frampton
 

Let's not beat around the bush – compared to last year 2013 looks like it might be destined to be...

 
 
Shutters close on Jessops
Jonathan Weeks
 

Jon Weeks, Director in Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can...

 
 
Helen Edwards: Take a chance on creativity
Helen Edwards
 

If this is the year you resolve to inject more creativity into your brand, who do you invite to get...

 
 
Six steps to achieving marketing effectiveness in 2013
Julie Roberts
 

Big data may be one of the marketing industry's hottest topics but unless you've nailed your marketing effectiveness strategy, you're...

 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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