| Most viral videos of 2012 [infographic] | | 17 January 2013, 1:21PM |  As we all settle into the swing of things for 2013, here’s am infographic round-up of the most viral brand videos of 2012. Charity Invisible Children’s Kony 2012 video tops the most-viewed chart with 95 million views, with Turkish airlines coming second with 58 million views.
| | | | | | | What brands can learn from the Skittles rainbow-inspired Twitter feed | | 17 January 2013, 11:33AM |  We’ve written several times before about brands finding their social media voice and how difficult that can be. But if brands can get it right, if they can get that certain mix, the results can deliver great levels of consumer engagement. More than that, they can deliver an appreciation that makes the effort worth while and do wonders for how the brand is viewed. This seems to be what Skittles has managed to achieve with its highly entertaining Twitter feed.
| | | | Super Bowl 2013 - Social video facts that every brand should know [infographic] | | 17 January 2013, 10:14AM |  As Super Bowl 2013 fast approaches Unruly Media have come up with the Top 10 Super Bowl Social Video Facts Every Brand Should Know. Insights include that 75% of the top 20 most shared ads from Super Bowl 2012 were launched before Super Sunday and for two years running Volkswagen has been the most shared brand. Its 2012 teaser video attracted 3x more shares than its game day ad.
| | | | The Change In Seo For Small Businesses For 2013 | | 17 January 2013, 10:00AM |  We are all aware of the various algorithm updates from Google throughout 2011 & 2012. There were Pandas and Penguins, destroying content and links that cost businesses thousands to create. That was the main problem, created links. Small businesses would pay a Search Engine Optimisation agency a certain amount each month, to pump their site full of "search engine steroids".
| | | | HMV - A casualty of the digital age? | | 17 January 2013, 9:47AM |  Like many of my contemporaries, I've spent many happy hours browsing round HMV and leafing through CDs and DVDs and checking out new releases so I was saddened to hear that they'd called the administrators in this week. However, it seems we only have ourselves to blame, as although many of us may browse in-store, more and more of us then go online and download or order a cheaper copy and as HMV has been lacking a coherent digital strategy we use a competitor more often than not.
| | | | Now you can outsource your job, but you might get caught | | 17 January 2013, 9:03AM |  An extraordinary story here from the US about how a computer programmer outsourced his job to China and continued to go into the office, but did not a shred of work. Instead he surfed Reddit, watched cat videos spent time on Ebay, update his social networks and then after emailing management he went home.
| | | | Twitter launches Oscar Index to track the buzz | | 16 January 2013, 2:30PM |  In what will be one of the most hotly fought Oscar best film contests in years Twitter has unveiled its Oscars Index, which is available at oscars.twitter.com, to help movie fans track the buzz and the social conversation. The Index reflects the sentiment of Tweets about nominees who this year include the likes of Quentin Tarantino for ‘Django Unchained’, Tom Hooper for ‘Les Miserables’, Ang Lee’s for ‘Life of Pi’ , Ben Affleck for ‘Argo’, Kathryn Bigelow for the Osama bin Laden drama ‘Zero Dark Thirty’ and the Steven Spielberg directed, and Daniel Day-Lewis starring, drama Lincoln.
| | | | Sports and Social Media: Winners and Losers [Infographic] | | 16 January 2013, 1:28PM |  The London 2012 Olympics, Euro 2012 and The Super Bowl were all great examples of how fans are using social media to follow live events and share the moment. However, what's also clear is that some sports stars and teams are using social media far more effectively than others. Sadly, there are also quite a few sports stars who would be best advised to steer clear of Twitter. This infographic from Eventility, which helps sports clubs to organise themselves online, does a good job of highlighting the winners and losers in this relationship.
| | | | Five ways brands will drive revenue from social media over the next 12 months | | 16 January 2013, 12:05PM |  Most brands have learnt how to reach consumers and build advocacy through social media, but to drive sales they need to set up the right online purchase routes relevant to their specific business. And digitally intelligent brands have realised that Likes, Followers, and +1s shouldn't be the primary KPI for measuring social media campaign success.
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