| Latest news | |  | | | | | HMV has called in administrators after it was "unable" to reach an agreement with its banks about an impending breach of its covenants, putting more than 4,000 jobs at risk. | | |  | | | | | Coca-Cola has unveiled a major CSR drive, partnering environmental charity WWF to invest in Arctic conservation projects and raise awareness of the plight of polar bears, which have appeared in the soft-drinks brand's ads for 90 years. | | |  | | | | | Morrisons has formed an in-house digital agency, M Digital, to develop its eagerly awaited ecommerce site. | | |  | | | | | AB InBev has shaken up its European marketing structure, appointing Iain Newell to oversee the UK marketing of its flagship beer brands. | | |  | | | | | Children's charity NSPCC has recruited Age UK director of fundraising Paul Farthing to lead its consumer-facing marketing. | | |  | | | | | CBS Outdoor UK has teamed up with London Underground to launch a branded train celebrating the 150th anniversary of the first Tube journey. | | |  | | | | | Tragus Group, the owner of restaurant brands Strada, Bella Italia, Cafe Rouge and Belgo, has restructured its marketing operations, leading to the departure of marketing director Jemima Bird. | | |  | | | | | Kinetic Worldwide, the WPP outdoor agency, has appointed Stuart Taylor, the former chief executive of GMG Radio, as its UK chief executive. | | | | | Promotion:We know students. We talk to them all year round. | 
| Brilliantly simple email and online campaigns deliver your targeted messages straight to students – and with a 35% open rate, just imagine the opportunity that gives you. | | | | | | Opinion | |  | | | | | Tablets, giant TVs and a fridge that orders its own milk; Videology's John Tigg takes a walk round the halls at the Consumer Electronics Show in Las Vegas. | | |  | | | | | What's the best way for a business to embark on a mobile commerce strategy, asks Tim Burge, director, Maxymiser. | | | | | Intelligence | |  | | | | | Eighty six percent of UK broadsheet readers believe it's fair to pay for online content, write Mark Billige, managing partner, and Cecilia Mourain, consultant, Simon-Kucher & Partners. | | |  | | | | | As another year begins, John Owens and Kate Magee do some crystal ball-gazing and speak to industry experts who predict the key issues facing the PR industry in 2013. | | | | | | | Latest jobs | | | | | |  | | |
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