Friday, 11 January 2013

Marketing Daily - Diverse, ageing and losing faith: dissecting the British consumer in 2013. Plus Tesco, Lynx, Virgin Media, and Royal Mail

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Diverse, ageing and losing faith: dissecting the British consumer in 2013
Andy Nairn, consultant and former chief strategy officer at Dare,
11 January 2013
 

We examine the biggest trends from the latest census data and how...

Diverse, ageing and losing faith: dissecting the British consumer in 2013
 
 
Tesco Everyday Value alcohol 'does not encourage everyday drinking'
Gemma Charles,
11 January 2013
 

Tesco's 'Everyday Value' alcohol does not breach alcohol responsibility rules for packaging,...

Tesco: Everyday Value alcohol range escaped censure
 
 
Google accused of 'abusing' search dominance
Matthew Chapman,
11 January 2013
 

Google has been accused of abusing its dominant position in the search...

Google: accused of 'abusing' search dominance
 
 
Lynx to take consumers out of this world
John Reynolds,
11 January 2013
 

Lynx is tapping into the fervour around the Red Bull space-jump stunt...

Lynx Apollo: campaign includes competition to send the wiLynx Apollo: campaign includes competition tthat will send the winner into space ner into space
 
 
ISBA challenges 'ill-thought out' EU data protection report
Gemma Charles,
11 January 2013
 

ISBA has expressed concern that the European Parliament's draft report on the...

Ian Twinn: slams latest EU data protection proposals
 
 
Why 2013 is a year of opportunity
Nicola Kemp,
10 January 2013
 

As the hangover from the excesses of the festive period recedes, marketers...

Why 2013 is a year of opportunity
 
 
Tennant, Bolt and Branson back for Virgin Media ads
Maisie McCabe,
11 January 2013
 

David Tennant, Usain Bolt and Richard Branson have been recalled to star...

Virgin Media: 'undelete' starring David Tennant
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
Tech: Smart TV or idiot box?
John V Willshire,
11 January 2013
 
Royal Mail parts ways with top marketer Antony Miller
Matthew Chapman,
11 January 2013
 
Which Champagne brand is most prominent online? Brand barometer
Gemma Charles,
11 January 2013
 
 
 
Blogs
 
 
Shutters close on Jessops
Jonathan Weeks
 

Jon Weeks, Director in Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can...

 
 
Helen Edwards: Take a chance on creativity
Helen Edwards
 

If this is the year you resolve to inject more creativity into your brand, who do you invite to get...

 
 
Six steps to achieving marketing effectiveness in 2013
Julie Roberts
 

Big data may be one of the marketing industry's hottest topics but unless you've nailed your marketing effectiveness strategy, you're...

 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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