Tuesday 29 January 2013

Marketing Daily - BrewDog founder on advertising: 'I would rather set my money on fire'. Plus Ocado, Kellogg, David's Bridal, and Coral

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
BrewDog founder on advertising: 'I would rather set my money on fire'
Gemma Charles,
29 January 2013
 

BrewDog, the self-styled 'punk brewer', plans to launch a US TV show...

BrewDog: planning US TV show
 
 
Ocado signs ad deal with Jamie Oliver's FoodTube
Matthew Chapman,
29 January 2013
 

Former Sainsbury's brand ambassador Jamie Oliver is renewing his supermarket ties, this...

Jamie Oliver: teams up with Ocado (picture credit: David Loftus)
 
 
British sports marketing body under threat ahead of launch
John Reynolds,
29 January 2013
 

The proposed umbrella marketing body set up to pool commercial rights across...

British Sports Marketing Bureau: under threat ahead of launch
 
 
Tax sugary drinks to help child health, says report
John Reynolds,
29 January 2013
 

The price of sugary drinks should rise by as much as 20p...

Sweetened drinks: Sustain charity urges price rise
 
 
Kellogg restructures marketing team in wake of Pringles purchase
John Reynolds,
29 January 2013
 

Kellogg's UK marketing chief, Peter Harrison, is to assume a more commercial...

Kellogg: restructuring marketing team
 
 
US retailer David's Bridal poised for UK debut
Matthew Chapman,
29 January 2013
 

The biggest wedding-dress retailer in the US, David's Bridal, is plotting a...

David's Bridal: dresses
 
 
Coral seeks new head of marketing
John Reynolds,
29 January 2013
 

Coral is seeking a new marketing director following a restructure, prompted by...

Coral: looking for a new top marketer
 
 
Promotion: How widespread is the adoption of international SEO?

How can you adopt international SEO to grow your business? Take part in our new SEO survey and be in with a chance to win a Fortnum and Mason hamper.

 
Also in the News
 
Research in Motion prepares 'biggest' campaign for crucial BlackBerry 10 launch
Matthew Chapman,
28 January 2013
 
Special K undergoes first recipe revamp for 30 years
John Reynolds,
28 January 2013
 
 
 
Blogs
 
 
Larry Ashley anyone? Laura Ashley bets on menswear
rachel barnes
 

“Stick to what you know and what you’re good at” seems like a solid, if not dull or horizon-broadening, strategy...

 
 
Where did Tesco hide the horse?
rachel barnes
 

Here we go, a first look at what Wieden & Kennedy has in mind for Tesco’s ads. The quick Christmas...

 
 
The Word of Mum â€" can you hear it?
Joe Marshall
 

Mums have a hell of a lot resting on their plate. Not only do they have to give birth to...

 
 
Sponsors Could Solve The Premier League’s Biggest Problem
Unofficial Partner
 

In which we take two long term trends in football, mash them together to produce a brilliant idea that...

 
 
Brands should make marketing a year-round affair
Deborah Bates
 

Today is (statistically-speaking) supposed to be the most miserable day of the year for us Brits. Every year on this...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
 
 
Jobs of the Week

Account Director, Purple Consultancy £40000 - £46000 per annum, London

Senior Digital Project Manager - Hamburg, Nakama €65-80k, Hamburg

Head of Digital Marketing, Festicket £30,000 - £40,000, East London

Account Manager, Purple Consultancy £22000 - £26000 per annum, City of London

Search & Biddable Display Manager, Propel £35000 - £40000 per annum + 10% bonus & benefits, London

Web Development Manager, Just Digital £35000 - £40000 per annum + 10% bonus and excellent benefits, City of London

Optimisation Analyst - Contract to Perm, Just Digital £30000 - £35000 per annum + excellent benefits, City of London

Senior Online Marketing Manager, Just Digital £50000 - £65000 per annum + excellent bonus and benefits package, South West England

Head of Digital Marketing, Just Digital £60000 - £70000 per annum + Bonus, Berkshire

Senior Account Director, Direct Recruitment £50,000 + bens, Central London

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