Digital AM - Campaign Viral Chart, Morrisons, Avios, Blis Media, YouTube

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Campaign Viral Chart: McIlroy and Woods battle in Nike Golf viral by Ben Hall 18 January 2013, 11:02AM Nike's estimated £75m new mega star and number one golfer, Rory Mcllroy, goes head-to-head with fellow brand ambassador Tiger Woods on a golf course in this week's most shared ad. Morrisons partners Lakeland to launch online kitchenware offering by Matthew Chapman 18 January 2013, 11:08AM Morrisons is accelerating its growth into online retail by partnering with Lakeland to launch a kitchenware ecommerce website in the spring. Avios appoints MBA to DM and digital account by Ian Darby 18 January 2013, 10:45AM Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account. Blis Media appoints former Time Out exec Paul Thompson as MD by Charlotte Henry 18 January 2013, 11:27AM Paul Thompson, the former UK commercial director at Time Out and former head of planning and strategy at Yahoo, has been appointed as UK managing director of mobile ad firm Blis Media. YouTube focuses on high-quality content with Vevo investment by Matthew Chapman 17 January 2013, 03:57PM YouTube is seeking to expand its move into content partnerships by investing in music video site Vevo. What brands can learn from the Skittles rainbow-inspired Twitter feed by Gordon MacMillan 17 January 2013, 11:28AM Skittles is winning fans for its Twitter feed with some truly "rainbow"-inspired Tweets, which show how some brands are taking an off-beat approach to social media and are winning. Dentsu's 360i enters Europe in London tie-up with Steak by Sara Kimberley 17 January 2013, 08:00AM The Dentsu-owned digital creative shop 360i is to launch a European office based in London. Glue Isobar wins ScottishPower digital task by Katherine Levy 17 January 2013, 08:00AM Glue Isobar has been appointed by ScottishPower to handle its digital advertising after a review that began in September last year. Europcar picks MediaVest for global SEM and display by Teresa Fitzherbert 17 January 2013, 03:42PM Europcar, the global car hire company, has appointed MediaVest to its global search engine marketing (SEM) and display account after a competitive pitch. Promotion: Multiple Digital Touch Points: One Voice Consumers are channel agnostic. Hear from Andrex's Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here. Latest Blog Entries Ad Speak Translator Al Moffatt, President/CEO Worldwide Partners, 17 January 2013 Celebrity. Human after all. Louise Brice, 17 January 2013 "Why can't a woman be more like a man?" TESS ALPS, 17 January 2013 Benefit cuts: a call to mobilise the disabled Hugh Salmon, 17 January 2013 NRA calls Obama elitist hypocrite as it goes on offensive in ad @gordonmacmillan, 17 January 2013 Inside the mind of the consumer: why wanting is better than having. Chris Arnold, 17 January 2013 Latest jobs Digital Project Manager - 9 month FTC Recruiter The Real Adventure Salary £29,000 pro rata Location Bristol Digital Account Manager Recruiter Daniel Marks London Salary £27-32K + Benefits Location West Central London Digital Designer Recruiter JM Digital Salary £30000 - £40000 per annum + Benefits Location London Digital Designer Recruiter Berkshire Healthcare NHS Foundation Trust Salary £25,528 - £34,189 + area supplement Location Bracknell, Berkshire DR Account Manager - 'first to' media agency Recruiter Ultimate Asset Salary £25000 - £28000 per annum + + bens Location London UK Marketing Manager Recruiter Adam Recruitment Salary £30000 - £32000 per annum + Benefits Location Manchester BR Insight Multiple Digital Touch Points: One Voice (Webcast) Powering a consistent brand message across a multichannel campaign calls... Inventive Strategies to Win Over the Student Market (Webcast) With the average student spending over 3.7 hours a day online and a comb... Storytelling: Captivate Your Audience with Interactive Online Video (Webcast) At its very core, marketing is storytelling, resonating emotionally with... Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 3-part ca... MP3 Podcast: Transforming The Mobile User Experience (Expert Reports) Over the last year, the number of people visiting the British Red Cross ... 7 Key Principles to Drive Online Purchases from Your Website (Expert Reports) The majority of purchases start online today and it’s a given fact... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders