Wednesday, 9 January 2013

Marketing Daily - Tesco boss defends investment in Harris+Hoole brand; plus Apple, McDonald's, Hailo, and Freesat

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Tesco boss defends investment in Harris+Hoole brand
Matthew Chapman,
09 January 2013
 

Tesco chief executive Philip Clarke has come out in defence of the...

Harris+Hoole: Tesco links attacked
 
 
Apple expected to launch 'cheap' iPhone this year
Matthew Chapman,
09 January 2013
 

Apple is reportedly developing a lower-end iPhone to strengthen its loosening stranglehold...

Apple: reportedly developing a cheaper version of the iPhone
 
 
McDonald's to give away 15m books in second major literacy push
John Reynolds,
09 January 2013
 

McDonald's is giving away 15 million books as part of a major...

McDonald's: to give away 15 million books to children
 
 
Helen Edwards: Take a chance on creativity
Helen Edwards,
09 January 2013
 

An elusive but essential quality in businesses, creativity requires bold thinking on...

Helen Edwards: Take a chance on creativity
 
 
Hailo ups marketing spend in aggressive global growth plan
Matthew Chapman,
09 January 2013
 

Hailo, the app-based taxi booking service, is launching its largest multi-channel ad...

Hailo: multimedia campaign signals company's desire to expand
 
 
Freesat hires ITV marketer Paul Gilshan to top role
Matthew Chapman,
09 January 2013
 

Freesat has hired Paul Gilshan, ITV's director of commercial marketing and research,...

Freesat: satellite tv made easy by VCCP
 
 
Burger King EMEA senior innovation manager exits
John Reynolds,
09 January 2013
 

Burger King EMEA senior marketer Joanne Richardson has left her role as...

Burger King: 2012 Angus XT campaign
 
 
ISBA welcomes coalition Mid-Term Review
Gemma Charles,
09 January 2013
 

ISBA has hailed the coalition's Mid-Term Review an '"encouraging start to the...

Mid-Term Review: launched by David Cameron and Nick Clegg
 
 
Marketing Society launches 'Brand activation' award category
Staff,
08 January 2013
 

The Marketing Society has added the category of 'Brand activation' to its...

Marketing Society Awards for Excellence 2013
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
Chivas Regal funds Gael Garcia Bernal films on male friendship
Gemma Charles,
09 January 2013
 
My secret work weapon: Control your 'inner chimp' to think more rationally
Antony Peart, European marketing and communcations manager, Brother International Europe,
09 January 2013
 
Brand manager of the week: Martin Jobin
09 January 2013
 
 
 
Blogs
 
 
Helen Edwards: Take a chance on creativity
Helen Edwards
 

If this is the year you resolve to inject more creativity into your brand, who do you invite to get...

 
 
Six steps to achieving marketing effectiveness in 2013
Julie Roberts
 

Big data may be one of the marketing industry's hottest topics but unless you've nailed your marketing effectiveness strategy, you're...

 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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