Wednesday, 9 January 2013

Digital AM - Hi Spirits, Apple, Essence, TBM magazine, Hailo

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ASA bans 'irresponsible' Antica Sambuca Facebook photos
ASA bans 'irresponsible' Antica Sambuca Facebook photos
by Maisie McCabe
09 January 2013, 11:36AM
Hi Spirits, the alcoholic drinks company, has been reprimanded by the Advertising Standards Agency (ASA) for encouraging excessive drinking and drink-driving in photos used on Antica Sambuca's Facebook page.
Apple expected to launch 'cheap' iPhone this year
Apple expected to launch 'cheap' iPhone this year
by Matthew Chapman
09 January 2013, 10:58AM
Apple is reportedly developing a lower-end iPhone to strengthen its loosening stranglehold on the smartphone market, as a result of the rise of rival Samsung.
'Offensive' Jimmy Savile marketing slammed by ad watchdog
'Offensive' Jimmy Savile marketing slammed by ad watchdog
by Loulla-Mae Eleftheriou-Smith
09 January 2013, 12:01AM
Two email marketing campaigns have been banned by the ad watchdog for making "offensive" references to Jimmy Savile, the deceased TV personality and alleged sex abuser.
Essence acquires US mobile agency
Essence acquires US mobile agency
by Teresa Fitzherbert
09 January 2013, 08:58AM
Essence, the UK digital agency, has bought US mobile agency Point Reach in its second US acquisition since September.
Ad watchdog bans Keith Chegwin Twitter plug
Ad watchdog bans Keith Chegwin Twitter plug
by Matthew Chapman
09 January 2013, 12:01AM
A tweet by Keith Chegwin has been banned by the Advertising Standards Authority (ASA) for plugging a sweepstake competition on Twitter without stating that it was an ad.
Hailo ups marketing spend in aggressive global growth plan
Hailo ups marketing spend in aggressive global growth plan
by Matthew Chapman
09 January 2013, 12:01AM
Hailo, the app-based taxi booking service, is launching its largest multi-channel ad campaign to date as it gears up for an aggressive global expansion programme.
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