Wednesday 16 January 2013

Marketing Daily - Diet Coke at 30: looking back at its classic marketing moments. Plus Tesco, YouView, Red Bull, and Churchill

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Diet Coke celebrates its 30th anniversary
John Reynolds,
16 January 2013
 

Diet Coke celebrates its 30th anniversary in the UK and Europe this...

Behind the scenes: actor Robert Merrill on set of iconic Diet Coke ad
 
 
Tesco hit by horse meat scandal
John Reynolds,
16 January 2013
 

Tesco has been forced to withdraw a number of beefburgers from its...

Tesco: Everyday Value burgers tested positive for horse DNA
 
 
CES: The trends to watch
Sarah Ivey,
16 January 2013
 

To save you making the trip to Las Vegas, Marketing asked Sarah...

CES: The trends to watch
 
 
YouView partners BT and TalkTalk clash over marketing claims
Matthew Chapman,
16 January 2013
 

BT and TalkTalk have clashed over an ad for TV set top...

Talk Talk: press ad that sparked clash with fellow YouView partner BT
 
 
Helen Edwards: When CEOs prove their worth
Helen Edwards,
16 January 2013
 

Whatever the organisational hierarchy, chief executives play a key role when it...

Helen Edwards: When CEOs prove their worth
 
 
Red Bull signs tennis star Victoria Azarenka
John Reynolds,
16 January 2013
 

Red Bull has made a strategic move into tennis by signing up...

Victoria Azarenka: signs up to Red Bull (picture credit Assaf Yekuel)
 
 
Churchill launches January sale in place of Martin Clunes ads
Alex Brownsell,
16 January 2013
 

Insurance brand Churchill has rolled out a celebrity free January sale campaign,...

Churchill: dropped Martin Clunes from its ads
 
 
Google time: Do away with time-draining distractions and find time for innovation
Rachel Barnes,
16 January 2013
 

In 2002, Google launched '20% time', encouraging engineers to spend a fifth...

Google time: Do away with time-draining distractions and find time for innovation
 
 
Brands debate the video and content challenge
Staff,
16 January 2013
 

Brands need to make the most of the online video challenge and...

Marketers debate how brands connect TV and video advertising
 
 
 
Also in the News
 
My Secret Work Weapon: Lose the bewildering jargon and simply tell it like it is
16 January 2013
 
Brand Manager of the Week: Mark Stone
16 January 2013
 
We'll call you: Morrisons
16 January 2013
 
 
 
Blogs
 
 
Helen Edwards: When CEOs prove their worth
Helen Edwards
 

A total brand relaunch is a big deal, often the pivotal moment of a marketer’s career. In this high-stakes commercial...

 
 
McIlroy Should Ask Obama About The Price of Hope
Unofficial Partner
 

Until around 2pm Abu Dhabi time today, Rory McIlroy's appeal was that he wasn’t Tiger Woods. That particular ship has...

 
 
Brands need to create their own interest in a “boring” 2013
Paul Frampton
 

Let's not beat around the bush – compared to last year 2013 looks like it might be destined to be...

 
 
Shutters close on Jessops
Jonathan Weeks
 

Jon Weeks, Director in Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can...

 
 
Helen Edwards: Take a chance on creativity
Helen Edwards
 

If this is the year you resolve to inject more creativity into your brand, who do you invite to get...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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