Marketing Daily - Lance Armstrong's admission presents 'huge opportunity' for cycling, say sponsorship experts. Plus Guinness, Thomson, Morrisons, and Thorntons

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View in web browser View text-only version   Breaking news from Marketing January 2013   Latest News   Armstrong's admission presents 'huge opportunity' for cycling John Reynolds, 18 January 2013   Lance Armstrong's admission that he cheated his way to the top of...     Guinness launches £5.5m 'Made Of More' campaign with helpful town clock Gemma Charles, 18 January 2013   Guinness has unveiled the second instalment of its 'Made Of More' marketing...     Thomson to continue Dreamliner marketing despite safety concerns Alex Brownsell, 18 January 2013   Thomson has pledged to continue to promote the forthcoming launch of its...     Morrisons partners Lakeland to launch online kitchenware offering Matthew Chapman, 18 January 2013   Morrisons is accelerating its growth into online retail by partnering with Lakeland...     Thorntons expects online choc offering to generate 10% of sales John Reynolds, 18 January 2013   Thorntons, the struggling chocolate maker, predicts online sales to hit 10% of...     Tech: The power of the 'Internet of Things' Graham Oakes, 18 January 2013   This concept, whereby billions of everyday objects might 'talk' to each other,...     YouTube focuses on high-quality content with Vevo investment Matthew Chapman, 17 January 2013   YouTube is seeking to expand its move into content partnerships by investing...       Also in the News   Which loyalty brand is most prominent online? Brand barometer Gemma Charles, 18 January 2013   Richard Desmond slams National Lottery price rise Maisie McCabe, 18 January 2013   Maximuscle signs product placement deal for Celebrity Big Brother task Teresa Fitzherbert, 18 January 2013       Blogs     Helen Edwards: When CEOs prove their worth Helen Edwards   A total brand relaunch is a big deal, often the pivotal moment of a marketer’s career. In this high-stakes commercial...     McIlroy Should Ask Obama About The Price of Hope Unofficial Partner   Until around 2pm Abu Dhabi time today, Rory McIlroy's appeal was that he wasn’t Tiger Woods. That particular ship has...     Brands need to create their own interest in a “boring” 2013 Paul Frampton   Let's not beat around the bush – compared to last year 2013 looks like it might be destined to be...     Shutters close on Jessops Jonathan Weeks   Jon Weeks, Director in Ipsos Marketing looks at the demise of Jessops on the High Street, and what lessons can...     Helen Edwards: Take a chance on creativity Helen Edwards   If this is the year you resolve to inject more creativity into your brand, who do you invite to get...             Whitepapers     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     Inventive Strategies to Win Over the Student Market (Webcast)   With the average student spending over 3.7 hours a day online and a comb...     Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)   At its very core, marketing is storytelling, resonating emotionally with...     Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 3-part ca...     MP3 Podcast: Transforming The Mobile User Experience (Expert Reports)   Over the last year, the number of people visiting the British Red Cross ...         Junior and Mid-Weight Project Managers, Gemini Search £28000 - £40000 per annum, London Junior Account Manager - experiential and promotional, Stopgap £25000 - £28000 per annum, London Mid-Weight Digital Producers, Gemini Search £30000 - £40000 per annum, London Digital Search Analyst, Michael Page Digital £35000 to £40000 per annum, London Search Specialist, Michael Page Digital £28000 to £32000 per annum, London Account Director, Stopgap £40000 per annum, South East England Project Manager, Michael Page Agency £16000 to £20000 per annum, Leeds CRM Manager, Michael Page Agency £16.4 per hour, Milton Keynes Media Account Manager - innovative finance client!, Ultimate Asset £30000 - £35000 per annum + + bens, London Account Executive, Major Players £20000 - £22000 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ▼  January (140) Media PM - Rajar's Q4 2012 special Digital PM - Android dominates worldwide: 2013 mob... 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