Wednesday, 9 January 2013

Campaign Daily Fix - Giffgaff, Jimmy Savile, Havas, DoH, Keith Chegwin, Antica Sambuca, Essence

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Latest News
Giffgaff appoints Fallon to its ad account
by Anne Cassidy,
09 January 2013, 11:46AM
Giffgaff appoints Fallon to its ad account
Giffgaff, O2's online SIM-only mobile network, has appointed Fallon to its advertising account.
'Offensive' Jimmy Savile marketing slammed by ad watchdog
by Loulla-Mae Eleftheriou-Smith,
09 January 2013, 12:01AM
'Offensive' Jimmy Savile marketing slammed by ad watchdog
Two email marketing campaigns have been banned by the ad watchdog for making "offensive" references to Jimmy Savile, the deceased TV personality and alleged sex abuser.
Havas moves Arnold's Andrew Benett to Havas Worldwide
by Teresa Fitzherbert,
09 January 2013, 01:08PM
Havas moves Arnold's Andrew Benett to Havas Worldwide
Havas has appointed Andrew Benett, currently chief executive of its Arnold Worldwide network, to the new position of global president of Havas Worldwide (the former Euro RSCG network).
Department of Health anti smoking ad becomes its most viewed online
by Sara Kimberley,
09 January 2013, 09:17AM
Department of Health anti smoking ad becomes its most viewed online
The Department for Health's hard-hitting anti-smoking advert has become the most viewed video on its YouTube channel.
Ad watchdog bans Keith Chegwin Twitter plug
by Matthew Chapman,
09 January 2013, 12:01AM
Ad watchdog bans Keith Chegwin Twitter plug
A tweet by Keith Chegwin has been banned by the Advertising Standards Authority (ASA) for plugging a sweepstake competition on Twitter without stating that it was an ad.
ASA bans 'irresponsible' Antica Sambuca Facebook photos
by Teresa Fitzherbert,
09 January 2013, 11:36AM
ASA bans 'irresponsible' Antica Sambuca Facebook photos
Hi Spirits, the alcoholic drinks company, has been reprimanded by the Advertising Standards Agency (ASA) for encouraging excessive drinking and drink-driving in photos used on Antica Sambuca's Facebook page.
Essence acquires US mobile agency
by Teresa Fitzherbert,
09 January 2013, 08:58AM
Essence acquires US mobile agency
Essence, the UK digital agency, has bought US mobile agency Point Reach in its second US acquisition since September.
Latest Work
Department of Health "mutations" by Dare and Now
07 January 2013, 09:51AM
Department of Health
The Department of Health has launched a campaign for its anti-smoking arm, Smokefree.
Cadbury's Creme Egg "have a fling" by Fallon
06 January 2013, 05:56PM
Cadbury's Creme Egg
A new Cadbury's Creme Egg campaign, created by Fallon, encourages people to "have a fling" with the chocolate treat.
Virgin Atlantic "fly in the face of ordinary" by RKCR/Y&R
06 January 2013, 05:27PM
Virgin Atlantic
Virgin Atlantic has launched a global TV and cinema advertising campaign, paying tribute to the airline's staff as "superheroes".
Gocompare.com "Hawking" by Dare
02 January 2013, 12:13PM
Gocompare.com
Professor Stephen Hawking, the theoretical physicist and author, attempts to kill off Gocompare.com's annoying tenor Gio Compario in the new spot for the "saving the nation" campaign.
Also in the News
ISBA welcomes coalition Mid-Term Review
by Gemma Charles, 09 January 2013, 11:30AM
Apple expected to launch 'cheap' iPhone this year
by Matthew Chapman, 09 January 2013, 10:58AM
Freesat hires ITV marketer Paul Gilshan to top role
by Matthew Chapman, 09 January 2013, 09:27AM
Hailo ups marketing spend in aggressive global growth plan
by Matthew Chapman, 09 January 2013, 12:01AM
Blogs
Steve Henry A whole freaking bunch of good stuff
Steve Henry, 07 January 2013, 6:01PM
Tara Beard-Knowland The pleasure of anticipation
Tara Beard-Knowland, 04 January 2013, 10:01AM
Andy Nairn How to get lucky in ’13
Andy Nairn, 02 January 2013, 11:01AM
NABS 12 career tips of Christmas â€" day twelve
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