| Latest news | |  | | | | | Waitrose is to drop Delia Smith from its advertising after three years, but will continue to work with fellow celebrity chef Heston Blumenthal. | | |  | | | | | Birds Eye chief executive and former PepsiCo marketer Martin Glenn is poised to leave the company after six years at the helm. | | |  | | | | | Ronaldo, the Brazilian footballer turned marketing man, has claimed he is moving to the UK to study advertising at WPP under the mentorship of Sir Martin Sorrell. | | |  | | | | | Sainsbury's is to make content a central pillar of its marketing, merging its content and digital teams to deliver the strategy. | | |  | | | | | Channel 4, Channel 5 and BSkyB's Sky Media are believed to have been shortlisted for BT's TV ad sales contract, which is due to be finalised by the end of January. | | |  | | | | | Nescafé Original has signed a six-figure partnership with Bauer Media to sponsor the Magic 105.4 and Key 103 breakfast shows and run a weekly competition across the Place portfolio. | | |  | | | | | Tesco's group media relations director Tom Curry is departing the supermarket giant for a role at InterContinental Hotels Group. | | |  | | | | | Barclaycard has beefed up its marketing team ahead of the launch of its digital marketplace, hiring Virgin Media marketer Chris Bibby to oversee activity backing the roll-out. | | |  | | | | | Unilever is introducing the first brand character for its fabric-conditioning line, Surf, in a campaign created by Bartle Bogle Hegarty. | | | | | Inventive Strategies To Win Over The Student Market | 
| In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here. | | | | | | Opinion | |  | | | | | Constant training and updates are required to master the integration of digital into the media mix, writes Oliver Gertz, managing director EMEA, MediaCom Interaction. | | |  | | | | | An increase in tablet ownership is forcing brands to rethink how they communicate with TV audiences, writes James Lunn, innovations director, Savvy Marketing. | | | | | Intelligence | |  | | | | | Tagging is on the rise but this is bringing with it a set of problems that need to be resolved, writes Amy King, vice president of product marketing, Evidon. | | |  | | | | | Adland's A Listers loved the way the Olympics lifted the country, but they also like a cab home in time to sob at the Channel 4 Paralympic TV ad. By John Tylee | | | | | | | Latest jobs | | | Head of SEO | | Recruiter GoodEgg Digital | | Salary Circa £45k + Bonus and Benefits | | Location Greater London, Woking | | | | | Creative Producer | | Recruiter Creative Recruitment | | Salary £25000 - £35000 per annum | | Location City of London | | |  | | |
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