Tuesday, 8 January 2013

Media AM - BT shortlists C4, Channel 5 and BSkyB for ad sales contract, Karen Blackett, Bauer, Guardian, Sainsbury's, Ronaldo

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Media AM Bulletin
 
 
 
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Premier League: BT has secured rights to live coverage
BT shortlists C4, Channel 5 and BSkyB for ad sales contract
Maisie McCabe, 08 January 2013

Channel 4, Channel 5 and BSkyB's Sky Media are believed to have...

  
Karen Blackett
MediaCom's Karen Blackett voices apprenticeship radio ad
Teresa Fitzherbert, 08 January 2013

Karen Blackett, chief executive of MediaCom, has voiced a radio ad for...

  
Neil Fox: presents Magic Breakfast on Magic 105.4 (photo: Matt Prince)
Nescafé strikes partnership with Bauer stations
Teresa Fitzherbert, 08 January 2013

Nescafé Original has signed a six-figure partnership with Bauer Media to sponsor...

  
The Guardian: partnering with VisitEngland to promote its travel content
Guardian teams up with VisitEngland for travel push
John Reynolds, 08 January 2013

The Guardian is kicking off a significant push for its travel content...

  
Sainsbury's: investing in content focus
Sainsbury's to put content at heart of marketing strategy
Matthew Chapman, 08 January 2013

Sainsbury's is to make content a central pillar of its marketing, merging...

  
Ronaldo: appears on Brazilian show Medida Certa before losing two and a half stone
Ronaldo announces London move 'to learn from Sorrell'
Teresa Fitzherbert, 08 January 2013

Ronaldo, the Brazilian footballer turned marketing man, has claimed he is moving...

  
*   Also in the News
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Channel 5 expected to boost ad impacts among prized audiences
Maisie McCabe, 07 January 2013
Corrie ad break to give thumbs down to pizza and fizzy drinks
Daniel Farey-Jones, 07 January 2013
Sky to sponsor drive time on Magic 105.4
Maisie McCabe, 29 October 2012
Hunter takes control of British weather in global Facebook campaign
Loulla-Mae Eleftheriou-Smith, 07 January 2013
Ella's Kitchen launches first multi-channel TV campaign
John Reynolds, 07 January 2013
 
 
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