Tuesday, 8 January 2013

Marketing Daily - 13 bad marketing habits to ditch in 2013; plus Waitrose, Birds Eye, Sainsbury's, and Barclaycard

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
13 bad marketing habits to ditch in 2013
Nicola Kemp,
08 January 2013
 

After the excesses of Christmas, the traditional January purge kicks off in...

13 bad marketing habits to ditch in 2013
 
 
Waitrose drops Delia but keeps Heston for future activity
Matthew Chapman,
08 January 2013
 

Waitrose is to drop Delia Smith from its advertising after three years,...

Waitrose: dropping Delia Smith after three years
 
 
Birds Eye Iglo chief executive Martin Glenn set to depart
Matthew Chapman,
08 January 2013
 

Birds Eye chief executive and former PepsiCo marketer Martin Glenn is poised...

Martin Glenn: poised to leave Birds Eye Iglo
 
 
Sainsbury's to put content at heart of marketing strategy
Matthew Chapman,
08 January 2013
 

Sainsbury's is to make content a central pillar of its marketing, merging...

Sainsbury's: investing in content focus
 
 
Barclaycard drafts in Virgin Media marketer for digital programme
Alex Brownsell and Matt Chapman,
08 January 2013
 

Barclaycard has beefed up its marketing team ahead of the launch of...

Chris Bibby: joining Barclaycard from Virgin Media
 
 
McDonald's begins 2013 with Chicken McBites drive
John Reynolds,
08 January 2013
 

McDonald's is launching a campaign to promote Chicken McBites, its first significant...

McDonald's: launching Chicken McBites campaign
 
 
Diageo promotes Gladman to Africa role
Gemma Charles,
08 January 2013
 

Philip Gladman, the top European marketer for Diageo's white spirits brands, is...

Philip Gladman: moving to Africa role with Diageo
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
Unilever's Surf introduces foam brand character
Loulla-Mae Eleftheriou-Smith,
08 January 2013
 
Ronaldo announces London move 'to learn from Sorrell'
Teresa Fitzherbert,
08 January 2013
 
 
 
Blogs
 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
Is Brand Simplification Simply Wrong?
Dave Roberts
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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