| Mail Online editor tops GQ's list of Most Influential Digital Men in Britain | | 07 January 2013, 3:33PM |  While Boris Johnson, riding on the tails of London’s Olympic glory, has taken the top spot in GQ’s 100 Most Influential Men in Britain in its February issue a string of digital figures have made the list including some very high up. Topping the list of digital personalities is Mail Online editor, Martin Clarke, who features at 11 in the overall 100, but is number one in terms of digital players.
| | | | Will 2013 be the year of earned media for brands? | | 07 January 2013, 12:43PM |  2012 was the year that saw content marketing truly come into its own. Brands started to take notice; publishing blogs, news, webinars, infographics and creating educational, responsive websites. They began combining owned media (websites, social media accounts and content platforms, like blogs) with paid media (advertising of all kinds, sponsorships).
| | | | | | | The Five Trends every marketer should be aware of in 2013 | | 07 January 2013, 9:05AM |  2012 was a fast paced year in the world of digital marketing and advertising. 2013 will be no less quick! Here are 5 predictions on the big things brands will be devoting their time and budget to, and how brands can act to stay ahead of the game in 2013.
| | | | Men! Should you refuse to speak on all-male panels at tech conferences? | | 05 January 2013, 3:53PM | | Rebecca J Rosen, senior associate editor at The Atlantic, has put forward a simple suggestion to help phase out all-male panels at tech conferences: get men to sign a pledge saying 'I will not speak on or moderate all-male panels at technology and science conferences', thus forcing organisers to make the line-up at their events more diverse. | | | | How news can break on Instagram as John Terry reveals Lampard is leaving Chelsea | | 04 January 2013, 3:50PM |  Lots of excitement among Chelsea fans today as John Terry possibly revealed that his friend and team mate Frank Lampard is leaving the Premier League club. The fact that Lampard is leaving is no surprise to football fans, as speculation about his future has been rife, but how the apparent confirmation from inside the West London club came is more note worthy.
| | | | Polaroid to launch photo stores...to print your Instagram photos | | 04 January 2013, 3:02PM |  Are tangible photographs on the way back? Polaroid seems to think so. The firm was once the king of popular photography, with its instant camera achieving iconic status, and arguably helped the rise of Instagram. While the photo app has gone onto achieve great success Polaroid is a shadow of its former self. Instagram was bought for $1bn by Facebook while Polaroid has twice gone into bankruptcy and only emerging from that in 2010 as a new business.
| | | | | | | Why Purposeless Browsing will be the Biggest Trend of 2013 | | 04 January 2013, 11:43AM |  As consumers we're used to logical. We pick up documents and read from left-to-right and from top-to-bottom. We start a film at the beginning and eventually we get to the end, and we wouldn’t listen to a song in reverse. But the internet is different, and 2012 saw us embrace this difference and recognise how we stumble around from item to item within a vast digital landscape.
| | | | Why quality content marketing will be king in 2013 | | 04 January 2013, 10:34AM |  The past 12 months has seen content marketing become a big hitter in the marketing discipline stakes and there are plenty of lessons marketers need to learn for the year ahead to make the most of the growing medium. 2012 has been a great year for content marketing, one that has seen it established as a key discipline as brands look to create a genuine rapport with their target audience. And there are big names leading the charge; the likes of Coca-Cola and Red Bull both embed content strategy as an integral part of their overall marketing strategy.
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