Friday, 4 January 2013

Marketing Daily - Embattled Morrisons pins hopes on multimillion-pound Ant and Dec partnership; plus Google, Marmite, Zeebox, and Celebrity Big Brother

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Embattled Morrisons bets on Ant and Dec partnership
Matthew Chapman,
04 January 2013
 

Morrisons is making a multimillion-pound investment in building a relationship with 'Britain's...

Ant and Dec: signed up for Morrison's multi-media campaign
 
 
Locog's Joanna Manning-Cooper joins England Rugby World Cup 2015
John Reynolds,
04 January 2013
 

Joanna Manning-Cooper, the head of PR and media at the London 2012...

Rugby World Cup 2015: the pool allocation draw Rugby World Cup 2015: the pool allocation draw was held in London last month
 
 
'Expect Google to encroach more into comparison space', says iProspect's Barlow
Daniel Farey-Jones,
04 January 2013
 

Google is likely to step up competition with Moneysupermarket and Comparethemarket in...

'Expect Google to encroach more into comparison space', says iProspect's Barlow
 
 
Marmite offers public chance to vote on Oxford Street lights switch-off
John Reynolds,
04 January 2013
 

Marmite is offering the public the chance to vote on when to...

Marmite: offers vote on time to switch off the Oxford Street Christmas lights
 
 
The Sun pens press ad for Argentina to say 'hands off the Falklands'
Maisie McCabe,
04 January 2013
 

The Sun has taken out a full-page ad in the Buenos Aires...

The Sun: carries ad replying to Argentinian president's open letter
 
 
Pret A Manger hires former Green & Blacks marketer as marketing chief
John Reynolds,
03 January 2013
 

Pret A Manger has appointed former Green & Blacks marketer Mark Palmer...

Pret A Manger: appoints Mark Palmer as marketing director.
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
Celebrity Big Brother tops 2012 launch with 4.3 million viewers
Maisie McCabe,
04 January 2013
 
Zeebox adds Shazam-style audio-recognition feature
Maisie McCabe,
04 January 2013
 
 
 
Blogs
 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
Is Brand Simplification Simply Wrong?
Dave Roberts
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
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