| Mobile now represents 20.3% of overall Facebook adspend | | 08 January 2013, 3:04PM |  Mobile ads, including smartphones and tablet computers, now represent over 20% of Facebook adspend - despite being priced higher than desktop ads. When comparing ads placed on Apple iOS devices against those running Google Android, iOS represent 97% of spend on ads targeted through tablets, but Android accounts for 71% of ads delivered through smartphones.
| | | | Why YouTube may soon overtake traditional news sources | | 08 January 2013, 12:40PM |  If you haven’t seen this TEDSalon London talk from last month on the future of news it is well worth your time. In it Markham Nolan of Storyful shares why he thinks YouTube may soon overtake traditional news sources and how this represents a dramatic shift in the dynamics of news media. In his view YouTube, which adding 72 hours of video every minute, is becoming the most important platform of “documentary evidence about humankind in existence”.
| | | | Three traditional ad techniques for more powerful email campaigns | | 08 January 2013, 11:48AM |  In 2001, two scholars of management and economics penned a book called 'The Attention Economy', exploring the notion of how human attention is becoming an increasingly scarce commodity. Thomas Davenport and John Beck defined human attention as "focused mental engagement on a particular message or piece of information," a process that advertisers and marketers compete for in their droves.
| | | | Associated Press stirs anger on Twitter with sponsored Tweets announcement | | 08 January 2013, 10:14AM |  The Associated Press last night stirred up a small storm on Twitter as it announced that it will begin to run sponsored Tweets in the timeline of its main @AP Twitter account and signed Samsung as its first sponsor. The story has raised concerns among some journalists as to whether this would damage AP’s credibility as a news organisation. Some have gone as as far to say they were unfollowing AP, that it shouldn’t do it and that it devalues the brand (check out the Storify reaction below).
| | | | | | | Mail Online editor tops GQ's list of Most Influential Digital Men in Britain | | 07 January 2013, 3:33PM |  While Boris Johnson, riding on the tails of London’s Olympic glory, has taken the top spot in GQ’s 100 Most Influential Men in Britain in its February issue a string of digital figures have made the list including some very high up. Topping the list of digital personalities is the editor of the Mail Online, Martin Clarke, who features at 11 in the overall 100, but is number one in terms of digital players.
| | | | Will 2013 be the year of earned media for brands? | | 07 January 2013, 12:43PM |  2012 was the year that saw content marketing truly come into its own. Brands started to take notice; publishing blogs, news, webinars, infographics and creating educational, responsive websites. They began combining owned media (websites, social media accounts and content platforms, like blogs) with paid media (advertising of all kinds, sponsorships).
| | | | | | | The Five Trends every marketer should be aware of in 2013 | | 07 January 2013, 9:05AM |  2012 was a fast paced year in the world of digital marketing and advertising. 2013 will be no less quick! Here are 5 predictions on the big things brands will be devoting their time and budget to, and how brands can act to stay ahead of the game in 2013.
| | | | Men! Should you refuse to speak on all-male panels at tech conferences? | | 05 January 2013, 3:53PM | | Rebecca J Rosen, senior associate editor at The Atlantic, has put forward a simple suggestion to help phase out all-male panels at tech conferences: get men to sign a pledge saying 'I will not speak on or moderate all-male panels at technology and science conferences', thus forcing organisers to make the line-up at their events more diverse. | | | | | |
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