Breaking news from Brand Republic - Coca-Cola, Purina, Diageo, Marks & Spencer, Grey London

View in web browser | Add to safe senders Daily News 5th March

Coca-Cola unveils major redesign as it shifts from brand-specific ads 05 March 15, Sara Spary Coca-Cola is embarking on a major shake-up of its marketing strategy that will see it bring all Coke variants under one master Coca-Cola brand as part of the "next chapter" of its evolution. Purina calls Euro digital pitch 05 March 15, James Swift The pet-care arm of Nestl� is in talks with agencies about creating digital content. Diageo seeks shop for The Singleton 05 March 15, Maisie McCabe Diageo is on the hunt for an ad agency to handle The Singleton Scotch whisky brand. M&S makes debut film promotion for The Second Best Exotic Marigold Hotel 05 March 15, Arif Durrani Pearl & Dean, the cinema advertising contractor, has brokered a partnership with Marks & Spencer for the cinema release of The Second Best Exotic Marigold Hotel. WHO recommendation leaves anti-sugar campaigners disappointed 05 March 15, Daniel Farey-Jones The Action on Sugar campaign has said that new recommendations on levels of daily sugar consumption issued by the World Health Organisation (WHO) are not strong enough to address its concerns. Grey London poaches senior creative Goldman from BBH 05 March 15, Kate Magee Grey London has appointed Dom Goldman as a deputy executive creative director. Volvo kicks off review of European digital 05 March 15, Gurjit Degun Volvo, the car manufacturer, is looking for a digital agency to handle work in Europe. Simon Peck lands group MD role at Engine 05 March 15, Kate Magee Engine UK, the communications group bought by Lake Capital last year, has appointed Simon Peck to the new role of group managing director. OgilvyOne boosts leadership team with four promotions 05 March 15, Maisie McCabe OgilvyOne has expanded its leadership team by appointing four new managing partners, including Aaron Goldring, the worldwide creative director on the British Airways digital business. Clear parameters drive C-suite support for social media, says Lenovo's Rod Strother 05 March 15, Rod Strother When reporting to the C-suite on the progress of social media, defining your parameters will ensure success and the all important buy-in, says Lenovo director of digital and social excellence Rod Strother. Direct Marketing - Fundraising Circa �33,467 pa National Trust, Heelis, Swindon Senior Planner - Digital �29000 - �30000 Per Annum plus great benefits GoodEgg Digital, Central London PPC Account Manager - Big Brands! �Neg + great benefits GoodEgg Digital, London (Central), London (Greater) Digital & Email Marketing Manager �25000 - �35000 per annum + pro rata - 3-6 months Stopgap, London SENIOR DESIGNER � Creative Agency �32000 - �38000 per annum Blue Skies Marketing Recruitment, Leeds See all jobs

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