Media AM - The 'myBBC revolution', Google, Sound Women, Mobile World Congress 2015, Thinkbox TV Planning Awards

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02nd March 2015

Tony Hall paves way for a more personalised 'MyBBC revolution' Tony Hall, the director general of the BBC, has set out his vision for a more personalised BBC in the digital era, which he says would let the "audience become schedulers" and has dubbed the "myBBC revolution". Google puts all European operations under Matt Brittin Google has unified its two European units, and handed responsibility for the consolidated business to UK boss Matt Brittin. Sound Women is about future proofing your career Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect. Five brand trends for Mobile World Congress 2015 As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year Deadline looms for Thinkbox TV Planning Awards Media agencies have until 6 March to highlight the best of the year's TV planning PHD co-founder Jonathan Durden reflects 25 years on Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane. Mazda backs ad-funded documentary on Sky 2 with Richard Parks Mazda, the car manufacturer, has funded a documentary about an eight-hour endurance race run by Mission Motorsport, the wounded veterans' charity. Campaign Viral Chart: Adidas takes top spot The Adidas ad encouraging people to do their best to win at their sport has reached the top of the chart. #MediaWeek30 set for bumper issue and party on 29 April Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved. Boris bikes rebranded 'Santander Cycles' in £44m deal Santander has replaced Barclays as the new sponsor for TFL's cycle hire scheme, outbidding rivals such as Coca-Cola in the biggest ever global public sector sponsorship deal. Why HSBC's relationship with the Telegraph and Guardian is the press story of our time Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years. Do advertisers hold too much power over the press? Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks. Media agencies wade into battle of content Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks. Williams is no longer just a gorilla with a calculator As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady. The best way forward? Turn around and look back There's an important issue that has been raised by many at the forefront of innovation. The pace of change is naturally becoming even faster. At the Government Digital Service Sprint 15 conference, Martha Lane Fox said that breathlessness wasn't enough to categorise the pace of change to come. "We'll be panting," she said. Latest blogs Brit Awards 2015: Too white and too bland The party's over: The Brits are no longer relevant as a serious music awards, simply too white and too bland, says broadcaster Edward Adoo. Murky financial arrangements are rife in journalism Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express. Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Recruitment Consultant - Major Players , Major Players £28000 - £30000 per annum, London Digital Sales Director EMEA , Ultimate Asset £60000 - £85000 per annum + + comms + bens, London Recruitment Consultant - Media Industry , Dragonfly Recruitment £20000 - £25000 per annum + Uncapped commission, London Head of Publisher Partnerships/ Publisher Account Manager , Aspire £60000.00 per annum, London Agency Account Director , Ultimate Asset £30000 - £35000 per annum + Excellent Commission Potential & Bens, London

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