Media PM - Advertisers eye content tie-ups for YouTube Kids, plus should creative and media be closer?; Frampton and Stephens respond to Magnus Djaba

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05th March 2015

Advertisers eye content tie-ups for YouTube Kids The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes. Should creative and media be closer? Frampton and Stephens respond to Magnus Djaba When Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, bemoaned the lack of direct exposure media agencies now have to the creative product or, more importantly, the people who deliver the ideas, he divided opinion. Here, two respected media leaders, Andrew Stephens and Paul Frampton, offer their thoughts. The problem is all agencies require true collaboration Is a broadcasting levy a good replacement for the licence fee? MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks. The programmatic paradox Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target. This is a missed opportunity, Marco Bertozzi writes. Newsworks 2015 unable to unite disjointed sector Rufus Olins never expected an easy ride when he took the role of promoting the national press to advertisers three years ago, but he would have been forgiven for thinking it might get a little easier. Tech viewpoint on Mobile World Congress There's still plenty of life in old revenue streams yet Latest blogs Weve's Nigel Clarkson's gone to Barca, again: Day 2 Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona. Weve's Nigel Clarkson's gone to Barca, again: Day 1 Nigel Clarkson, commercial director of Weve, is once again soaking up the vibe from the Mobile World Congress (MWC) in Barcelona. Sound Women is about future proofing your career Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect. Brit Awards 2015: Too white and too bland The party's over: The Brits are no longer relevant as a serious music awards, simply too white and too bland, says broadcaster Edward Adoo. Murky financial arrangements are rife in journalism Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express. Head of Vertical Sales Director, major SAAS platform , Ultimate Asset £70000 - £80000 per annum + +uncapped comms + bens, London Head of Digital Sales - Entertainment Portfolio , Dragonfly Recruitment £50000.00 - £65000.00 per annum + Commission + Benefits, City of London Senior Designer , createselect Up to £38k, London (Greater) Business Development Manager/Snr Sales , createselect up to £63k plus benefits, London (Greater) Business Development Executive , Morgan Rutherford Associates £30K basic+commission, London (Greater)

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