Tuesday, 3 March 2015

The Wall > Watch: behind the scenes at IBM's big data and social innovation studio, plus today’s inspirational woman

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Digital PM brought to you by The Wall 3rd March
Watch: behind the scenes at IBM's big data and social innovation studio Watch: behind the scenes at IBM's big data and social innovation studio
03 March 15, Helen Hoddinott
Last week saw the opening of IBM Studio London, where IBM design and digital experts will work with clients to help them engage with customers using big data, mobile, cloud and social innovations.
03 March 15
Today's inspirational woman: Anne Frank

In celebration of International Women's Day on Sunday 8 March, all this week we are asking...

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03 March 15
The Daily Poke: Finding Mr Swipe Right

Valentine's Day saw Swipe Right, a romantic hotel package, being offered by W Hotels...

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03 March 15
Smartphone dominance is here; marketers must shift their approach

Yesterday marked the 20 th  anniversary of Yahoo being incorporated as a company. While it's...

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03 March 15
7 steps to combatting ad fraud

The advertising industry is rapidly evolving and it's predicted that digital ad spend will...

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More digital news
Diageo unveils connected smart bottle that delivers targeted ads Diageo unveils connected smart bottle that delivers targeted ads
03 March 15, Sara Spary
Drinks giant Diageo has unveiled a prototype smart bottle for its Johnnie Walker brand that will enable the brand to send targeted marketing messages to consumers.
Five marketing lessons from Generation YouTube Five marketing lessons from Generation YouTube
03 March 15, Nicola Kemp
Video has become a form of speech in its own right - and not just for teenagers, writes Nicola Kemp.
O2 parent Telefonica trials brand-sponsored data plans O2 parent Telefonica trials brand-sponsored data plans
03 March 15, Shona Ghosh in Barcelona
The era of customers expensively overstepping their data limit may come to an end, with O2 parent company Telefonica trialling a new ad model that allows brands to sponsor extra data.
Ikea unveils furniture that will charge your mobile phone Ikea unveils furniture that will charge your mobile phone
03 March 15, Daniel Farey-Jones
Ikea, the furniture retailer, has used Mobile World Congress to unveil a range of items fitted with wireless charging stations for mobile gadgets.
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