Media AM - Britain's Got Talent, TfL, Weve, AOL, Princess Charlotte

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05th May 2015

Britain's Got Talent 'Old Men Grooving' episode attracts 52% peak audience Britain's Got Talent, the hit ITV talent show, has continued to attract large audience shares, pulling in 44 per cent of viewers on Saturday night. TfL kicks off pitch for London Underground outdoor ad contract Transport for London has begun the review process for its outdoor advertising contract, one of the biggest of its kind in the world. Jobs at risk at Weve as O2 buys out Vodafone and EE O2 has bought out its partners in Weve and is set to integrate the sales operation into its existing media business. Tom Hosking to lead AOL UK sales team AOL has appointed Tom Hosking, the UK and EMEA sales director for global agencies at Turn, as the commercial director to lead its UK sales team. Following the money for 30 years Adam Smith has long been the foremost analyst for UK and global adspend trends. We asked the brain behind much of Sir Martin Sorrell's insights to provide a snapshot of the past three decades Princess Charlotte's birth prompts flurry of royal baby ads When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby. WPP: Making news for a generation Media Week and WPP were born just three months apart. The world's biggest marketing group's founder and chief executive, Sir Martin Sorrell, takes the time to reflect. The plugged-in generation What tech innovation of the past decade has made the biggest impact on the media industry? Nigel Walley explores The top branded Vines of the month: Burger King, Taco Bell and Red Bull Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month, this time round we've selected a new world record, a Zoolander wannabe and a breakfast defector. Blast from the past As Media Week celebrates 30 years of reporting on, and helping to shape, the UK's media industry, we take a trip down memory lane with someone who worked on its first issue, and its editor during the turn of the century. Viacom pulls plug on C5 sales: more than 90 jobs to go Viacom has started the process of making more than 90 people working in Channel 5's commercial team redundant following today's decision to partner with Sky Media for its advertising sales. Sky and Viacom agree five-year pay TV deal Sky and Viacom have agreed to extend their commercial partnership in the UK and Ireland for a further five years. My Media Week: David Abraham We caught up with Channel 4's chief executive, David Abraham, to review a memorable week in which the broadcaster kicked off the build-up to the general election and captured a monarch's final journey How brands are tapping into the power of where The rich data now being generated by mobile devices is taking location marketing to a whole new level, Nigel Clarkson says. Meaningful brands enjoy major competitive edge In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands impact personal well-being really are missing a trick. It's up to agencies to help clients get with the times Some 80 per cent of marketers believe a restructuring of their marketing department is necessary, and a third consider this restructure urgent, according to a report from the Economist Intelligence Unit. Latest blogs Hooray for Hollywood: Film stars make welcome strides in TV ads Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish. What influence have newsbrands had in the 2015 General Election? With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of newsbrands - can they really impact the election outcome when there are so many different sources of information out there? Denise Turner reports. Election 2015: Where do people get their news? With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. Commercial radio: bigger than ever and sound commercial sense In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett Watch: The Martin Sorrell interview Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. Classified Sales Executive - Consumer Media , Formula Won £22.5k doe + top comms + bens, London (Central), London (Greater) Editorial Project Manager (Med Comms) , Atwood Tate Available on request, East of England Multimedia Editor (B2B) , Atwood Tate Available on request, West Sussex Commercial Director - product development & strategy , Ultimate Asset £70000 - £80000 per annum + commission & stock, London Senior Digital Sales Manager - Sport - Major Ents brand , Ultimate Asset £45000 - £55000 per annum + commission & excellent benefits, London

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