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| | | | | Transport for London has begun the review process for its outdoor advertising contract, one of the biggest of its kind in the world. | | | | | | Media Week and WPP were born just three months apart. The world's biggest marketing group's founder and chief executive, Sir Martin Sorrell, takes the time to reflect. | | | | | | When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby. | | | | | | O2 has bought out its partners in Weve and is set to integrate the sales operation into its existing media business. | | | | | | Britain's Got Talent, the hit ITV talent show, has continued to attract large audience shares, pulling in an average of 44 per cent of viewers on Saturday night. | | | | | | Sky has partnered with Universal, the film studio, for a new TV ad campaign to promote Sky Fibre internet service. | | | | | | The Liberal Democrats have launched a digital ad blitz that borrows technology from Barack Obama's two successful US presidential election campaigns. | | | | | | Protein World's "are you beach body ready?" poster was the break-out marketing story of last week. Campaign lists the brands that jumped on the bandwagon with tactical ads. | | | | | | Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past. | | | | | | One of the most dispiriting things about the debate surrounding the Protein World Beach Body advertising has been the endless repetition of the term "feminazis". | | | | | | Matthew d'Ancona, a columnist for the Guardian, has criticised companies for treating women with children as if they have made a lifestyle choice similar to buying a pair of shoes. | | | | PROMOTED CONTENT | | | | The work that stands out is an alchemy between a great idea and a beautiful execution. That’s the logic I applied when choosing my favourite pieces. | | | | | | | | The founder and chairman of David&Goliath remembers a field of golf balls that fed his entrepreneurial spirit. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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