Tuesday, 5 May 2015

TfL kicks off outdoor sales pitch, Sorrell, brands celebrate Princess Charlotte, Weve, BGT, Lib Dems, Minions, Protein World

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Latest news
TfL kicks off pitch for London Underground outdoor ad contract
by Maisie McCabe,
05 May 2015, 12:01AM
TfL kicks off pitch for London Underground outdoor ad contract
Transport for London has begun the review process for its outdoor advertising contract, one of the biggest of its kind in the world.
WPP: Making news for a generation
by Media Week at 30,
04 May 2015, 08:30PM
WPP: Making news for a generation
Media Week and WPP were born just three months apart. The world's biggest marketing group's founder and chief executive, Sir Martin Sorrell, takes the time to reflect.
Princess Charlotte's birth prompts flurry of royal baby ads
by Omar Oakes,
05 May 2015, 09:44AM
Princess Charlotte's birth prompts flurry of royal baby ads
When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby.
Jobs at risk at Weve as O2 buys out Vodafone and EE
by Maisie McCabe,
05 May 2015, 11:42AM
Jobs at risk at Weve as O2 buys out Vodafone and EE
O2 has bought out its partners in Weve and is set to integrate the sales operation into its existing media business.
Sainsbury's dad dancers help BGT to 11.2m viewers
by Gurjit Degun,
05 May 2015, 10:43AM
Sainsbury's dad dancers help BGT to 11.2m viewers
Britain's Got Talent, the hit ITV talent show, has continued to attract large audience shares, pulling in an average of 44 per cent of viewers on Saturday night.
Minions movie characters star in Sky Fibre campaign
by Omar Oakes,
05 May 2015, 09:35AM
Minions movie characters star in Sky Fibre campaign
Sky has partnered with Universal, the film studio, for a new TV ad campaign to promote Sky Fibre internet service.
Liberal Democrats launch Operation Manatee
by Kate Magee,
05 May 2015, 01:08PM
Liberal Democrats launch Operation Manatee
The Liberal Democrats have launched a digital ad blitz that borrows technology from Barack Obama's two successful US presidential election campaigns.
Brands that were tactical-ad ready
by James Swift,
05 May 2015, 09:23AM
Brands that were tactical-ad ready
Protein World's "are you beach body ready?" poster was the break-out marketing story of last week. Campaign lists the brands that jumped on the bandwagon with tactical ads.
Battersea's digital dog 'follows' shoppers in outdoor campaign
by Omar Oakes,
01 May 2015, 04:27PM
Battersea's digital dog 'follows' shoppers in outdoor campaign
Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past.
Feminazi: 'the lazy go-to slur'
by Nick Bailey,
01 May 2015, 01:55PM
Feminazi: 'the lazy go-to slur'
One of the most dispiriting things about the debate surrounding the Protein World Beach Body advertising has been the endless repetition of the term "feminazis".
'Having a baby is not like buying a pair of Louboutins', says Guardian columnist
by Kate Magee,
01 May 2015, 12:13PM
'Having a baby is not like buying a pair of Louboutins', says Guardian columnist
Matthew d'Ancona, a columnist for the Guardian, has criticised companies for treating women with children as if they have made a lifestyle choice similar to buying a pair of shoes.

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Also in the news

McDonald's to restructure global business in bid to reconnect with consumers
by Ben Bold, 05 May 2015, 09:10AM
Across the Pond takes on David Foggon
by Gurjit Degun, 05 May 2015, 09:13AM
Facebook turns the London Eye into a giant election pie chart
by Shona Ghosh, 01 May 2015, 09:30PM
Glenn Iceton joins Exterion Media as group sales director
by Gurjit Degun, 01 May 2015, 02:30PM
Hooray for Hollywood: Film stars make welcome strides in TV ads
by Simon Daglish, 01 May 2015, 03:06PM
Tom Hosking to lead AOL UK sales team
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Latest Work

Honda "feeling" by Wieden & Kennedy London
05 May 2015, 08:41AM
Honda
Honda's ad for the new Civic introduces a hyperrealistic world where engineers manipulate everything - down to individual drops of rain - to ensure drivers get the right feeling from their car.
Sonic plays hoops with NBA's Kevin Durant
by Adam Olson,
04 May 2015, 03:08PM
Sonic plays hoops with NBA's Kevin Durant
The brand's "two guys" welcome a guest star in two spots by GS&P
Coca-Cola "What Are You Waiting For?" by Ogilvy & Mather Amsterdam
02 May 2015, 12:28PM
Coca-Cola
Coca-Cola Great Britain has released the first ad under its new one-brand strategy.
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