The Wall > Lib Dem's digital ad push, cookies, Battersea's digital dog, Christian Aid and PowaTag, Apple Watch and RBS

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Liberal Democrats launch Operation Manatee 05 May 15, Kate Magee The Liberal Democrats have launched a digital ad blitz that borrows technology from Barack Obama's two successful US presidential election campaigns. 05 May 15 Four reasons semantic targeting is future proof Despite the advances in targeting technology, many advertisers still rely upon cookies to track... read more 05 May 15 Digital campaigns to watch: Lyst, Mazda and McDonald's Brands are innovating with content at an alarming rate. There's nowhere to hide online, and... read more 05 May 15 The Daily Poke: Listen to your doctor For patients with complex medicine regimes, it can be tricky keeping on top of which pill is... read more More digital news RBS envisages emergency cash withdrawals with Apple Watch 05 May 15, Shona Ghosh RBS is "deeply interested" in wearable technology, and may bring its emergency cash service to the Apple Watch. Battersea's digital dog 'follows' shoppers in outdoor campaign 01 May 15, Omar Oakes Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past. Christian Aid ad asks viewers to point smartphones at TV to donate 05 May 15, Shona Ghosh Christian Aid has partnered with instant buying app PowaTag for its latest TV ad, meaning viewers can simply point their smartphones at the gogglebox to donate. The top branded Vines of the month: Burger King, Taco Bell and Red Bull 05 May 15, Unruly Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month, this time round we've selected a new world record, a Zoolander wannabe and a breakfast defector. Senior Digital Marketing Executive £28,000 Bilendi Limited, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS – integrated, shopper, sales promotion, retail, digital £22K-£55K Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Digital Senior Account Manager / Digital Account Director Competitive Salary KHWS, London (Greater) Trail Category Marketing Manager £Competitive + Benefits Berghaus Ltd, Sunderland, Tyne and Wear Marketing and Design Executive £30000 per annum Brand Recruitment, Milton Keynes Social Media Manager £45 - £50K + excellent benefits package Crossways Recruitment Limited, Dartford, Kent Account Manager - Part time £24000 - £28000 per annum ADLIB, Bath Senior Account Executive £25000 - £28000 per annum Major Players, City of London Account Executive £23000 - £27000 per annum Aspire, London Junior Account Manager £25000 per annum Brand Recruitment, Milton Keynes See all jobs

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