| | |  | | | | | | | Viacom has started the process of making more than 90 people working in Channel 5's commercial team redundant, following today's decision to partner with Sky Media for its advertising sales. | | | | | | | | | |  | | | | | | | Sky and Viacom have agreed to extend their commercial partnership in the UK and Ireland for a further five years. | | | | | | | | | |  | | | | | | | With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of newsbrands - can they really impact the election outcome when there are so many different sources of information out there? Denise Turner reports. | | | | | | | | | |  | | | | | | | Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish. | | | | | | | | | |  | | | | | | | Tesco has moved its £90m media planning and buying account to MediaCom, ending its 20-year relationship with Initiative. | | | | | | | | | |  | | | | | | | Mark Creighton, the chief executive of Mindshare UK, is leaving the agency to become chief operating officer at Dentsu Aegis Network UK and Ireland. | | | | | | | | | |  | | | | | | | We caught up with Channel 4's chief executive, David Abraham, to review a memorable week in which the broadcaster kicked off the build-up to the general election and captured a monarch's final journey | | | | | | | | | |  | | | | | | | WPP's chief executive Sir Martin Sorrell was paid £42.9 million last year, a 43.9 per cent increase on 2013. | | | | | | | | | |  | | | | | | | Bauer Media UK, the owner of the Absolute Radio, Kiss and Grazia Brands, has appointed Victoria Foster as its digital commercial director. | | | | | | | | | |  | | | | | | | In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands impact personal well-being really are missing a trick. | | | | | | | | | |  | | | | | | | Be like an intellectual gazelle - but a humble one. Kathleen Saxton offers this and other top tips on how to get to the top of your profession, and how to stay there | | | | | | | | | |  | | | | | | | In a crowded market, will the channel - with its male-focused shows and hit dramas - succeed, Gurjit Degun asks. | | | | | | | | | |  | | | | | | | Some 80 per cent of marketers believe a restructuring of their marketing department is necessary, and a third consider this restructure urgent, according to a report from the Economist Intelligence Unit. | | | | | | | | | |  | | | | | | | The rich data now being generated by mobile devices is taking location marketing to a whole new level, Nigel Clarkson says. | | | | | | | | | |  | | | | | |  | | | | | | | Social network launches marketing push with pitch for first creative and media shops. | | | | | | | | | |  | | | | | | | Lindsey Clay, the chief executive of Thinkbox, presents a TV-themed smorgasbord of facts, figures and fibs | | | | | | | | | | | | | | | | |  | | | | | | | With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. | | | | | | | | | |  | | | | | | | In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett | | | | | | | | | |  | | | | | | | Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. | | | | | | | | | |  | | | | | | | The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. | | | | | | | | | |  | | | | | | | Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. | | | | | | | | | | | |
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