Friday, 1 May 2015

The Wall > Election social media, ad blocking, Snapchat, personalisation, TalkTalk social ad, Campaign Viral Chart

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Will The Conservative Party's investment in social media swing the vote? Will The Conservative Party's investment in social media swing the vote?
01 May 15, Staff
Will The Conservative Party's investment in social-media campaigning make a difference on polling day?
01 May 15
What's the answer to stop the scourge of ad blocking?

Some of you might have read some recent research by Adobe and Pagefair, which worryingly highlighted...

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01 May 15
What makes a great social ad?

For seven seasons Mad Men gripped audiences with its portrayal of the gin-and-sex-fuelled 1960s...

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01 May 15
Whatever the weather, mobile personalisation is key to sunnier days

Our mobile phones are our most personally valued possession, keeping us connected with the...

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01 May 15
The Daily Poke: Say cheese!

Garlicky baked camembert, oozing off crusty bread. Crumbly, tangy stilton turning the air blue...

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More digital news
Absolutely Anything movie trailer to debut on Snapchat Absolutely Anything movie trailer to debut on Snapchat
01 May 15, Gurjit Degun
The trailer for British comedy movie Absolutely Anything will have its world premier on MTV's Snapchat Discover account in the UK tomorrow (2 May).
TalkTalk launches 'ring side' social video for Mayweather v Pacquiao fight TalkTalk launches 'ring side' social video for Mayweather v Pacquiao fight
01 May 15, Omar Oakes
TalkTalk, the telecoms and internet provider, has launched a video on social media to promote the fight between Floyd Mayweather Jr and Manny Pacquiao, which takes place this weekend in Las Vegas.
The future of brands: as technology proliferates, humanity prevails The future of brands: as technology proliferates, humanity prevails
01 May 15, Tracey Follows
Marketing columnist Tracey Follows reviews this weeks' Google Brand Reimagined conference, finding that as much as technology unearths new behaviours, brands still need to stick to fundamental human truths.
Campaign Viral Chart: Pandora in top spot for second consecutive week Campaign Viral Chart: Pandora in top spot for second consecutive week
01 May 15, Gurjit Degun
Pandora, the jewellery retailer, has held on to the top spot in the Campaign Viral Chart with an ad that features young blindfolded children pick out their mother from a line-up of women.
Bauer Media UK appoints digital commercial director Bauer Media UK appoints digital commercial director
01 May 15, Omar Oakes
Bauer Media UK, the owner of the Absolute Radio, Kiss and Grazia Brands, has appointed Victoria Foster as its digital commercial director.
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