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| | | | | | | Viacom has started the process of making more than 90 people working in Channel 5's commercial team redundant, following today's decision to partner with Sky Media for its advertising sales. | | | | | | | | WPP's chief executive Sir Martin Sorrell was paid £42.9 million last year, a 43.9 per cent increase on 2013. | | | | | | | | Carlsberg has launched a spoof digital outdoor ad responding to the furore around Protein World's 'Are You Beach Body Ready?' billboard. | | | | | | | | | | Barnardos and Bartle Bogle Hegarty ended their 16 year relationship this week, after the children's charity decided to review its creative account ahead of its 150th anniversary in 2016. Campaign takes a look at some of the best work to come out of t... | | | | | | | | Pandora, the jewellery retailer, has held on to the top spot in the Campaign Viral Chart with an ad that features young blindfolded children pick out their mother from a line-up of women. | | | | | | | | TalkTalk, the telecoms and internet provider, has launched a video on social media to promote the fight between Floyd Mayweather Jr and Manny Pacquiao, which takes place this weekend in Las Vegas. | | | | | | | | Simon McEvoy, the planning director at Jam, believes a probe into social responsibility in advertising has been necessary for a long time. | | | | | | | | The chief digital officer of GroupM Worldwide looks beyond supply-side optimisation. | | | | | | | | We caught up with Channel 4's chief executive, David Abraham, to review a memorable week in which the broadcaster kicked off the build-up to the general election and captured a monarch's final journey | | | | | | | | Bauer Media UK, the owner of the Absolute Radio, Kiss and Grazia Brands, has appointed Victoria Foster as its digital commercial director. | | | | | | | | The trailer for British comedy movie Absolutely Anything will have its world premier on MTV's Snapchat Discover account in the UK tomorrow (2 May). | | | | | | | | Mercedes-Benz Vans is sponsoring Dave, the UKTV channel, in its first TV deal, with comedy idents that feature people as famous characters using their vehicles. | | | | | | | | Bosch Power Tools will be the first brand to sponsor Quest, the factual free-to-air channel, in its first channel sponsorship. | | | | | | | | The Financial Services Compensation Scheme has retained UM London as its agency for media planning. | | | | | PROMOTED CONTENT | | | | | | The work that stands out is an alchemy between a great idea and a beautiful execution. That’s the logic I applied when choosing my favourite pieces. | | | | | | | | | Coca-Cola president argues brands and agencies must bridge the gap between creativity and effectiveness -- a gap widened by marketing testing and measurement tools. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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