Royal baby ads, McDonald's to restructure global business and London Underground outdoor ad contract under review

View in web browser | Add to safe senders Daily News 5th May

Princess Charlotte's birth prompts flurry of royal baby ads 05 May 15, Omar Oakes When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby. McDonald's to restructure global business in bid to reconnect with consumers 05 May 15, Ben Bold Steve Easterbrook, McDonald's newly-appointed chief executive officer, has said he wants to restructure and overhaul the business and will not "shy away from the urgent need to reset" the group. TfL kicks off pitch for London Underground outdoor ad contract 05 May 15, Maisie McCabe Transport for London has begun the review process for its outdoor advertising contract, one of the biggest of its kind in the world. Brands that were tactical-ad ready 05 May 15, James Swift Protein World's "are you beach body ready?" poster was the break-out marketing story of last week. Campaign lists the brands that jumped on the bandwagon with tactical ads. Across the Pond takes on David Foggon 05 May 15, Gurjit Degun David Foggon, a senior creative at Drum PHD, has joined Across the Pond, the content agency, as the lead creative for the shop's Google account. Why the 'man bun' and longer styles are fuelling growth in men's haircare 05 May 15, Nyasha Hernandez The trend towards man buns, top knots, undercuts and longer hairstyles are boosting the sales of men's haircare products. WPP: Making news for a generation 04 May 15, Media Week at 30 Media Week and WPP were born just three months apart. The world's biggest marketing group's founder and chief executive, Sir Martin Sorrell, takes the time to reflect. Sonic plays hoops with NBA's Kevin Durant 04 May 15, Adam Olson The brand's "two guys" welcome a guest star in two spots by GS&P Coca-Cola "what are you waiting for" by Ogilvy Amsterdam 02 May 15, Coca-Cola Great Britain has released the first ad under it's new one-brand strategy. Facebook turns the London Eye into a giant election pie chart 01 May 15, Shona Ghosh The London Eye will act as the nation's political barometer ahead of the General Election next week, with a light show reflecting the discussions taking place on Facebook. Protein World reaction: Marketing readers were offended by ad 01 May 15, Daniel Farey-Jones More than 4,500 Marketing readers have voted in our poll about the Protein World 'Are you beach body ready?' ad that has pitted the brand against a feminist backlash. Viacom pulls plug on C5 sales: more than 90 jobs to go 01 May 15, Arif Durrani Viacom has started the process of making more than 90 people working in Channel 5's commercial team redundant following today's decision to partner with Sky Media for its advertising sales. Glenn Iceton joins Exterion Media as group sales director 01 May 15, Gurjit Degun Exterion Media has taken on Glenn Iceton, the group business director at JCDecaux, as its agency group sales director in charge of the company's relationship with Kinetic. Heineken and KLM team up for surprise trips to Amsterdam 01 May 15, Daniel Farey-Jones Dutch brands Heineken and KLM joined forces to surprise 10 people with a free trip to The Netherlands to experience King's Day on 27 April. Battersea's digital dog 'follows' shoppers in outdoor campaign 01 May 15, Omar Oakes Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past. Hooray for Hollywood: Film stars make welcome strides in TV ads 01 May 15, Simon Daglish Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish. Barnardos and BBH: 16 years of ads 01 May 15, James Swift Barnardos and Bartle Bogle Hegarty ended their 16 year relationship this week, after the children's charity decided to review its creative account ahead of its 150th anniversary in 2016. Campaign takes... read more The future of brands: as technology proliferates, humanity prevails 01 May 15, Tracey Follows Marketing columnist Tracey Follows reviews this weeks' Google Brand Reimagined conference, finding that as much as technology unearths new behaviours, brands still need to stick to fundamental human truths. The ideas that blew Matt Batten away at D&AD 2015 01 May 15, Absolutely Anything movie trailer to debut on Snapchat 01 May 15, Gurjit Degun The trailer for British comedy movie Absolutely Anything will have its world premier on MTV's Snapchat Discover account in the UK tomorrow (2 May). How to use Online Reviews to deliver ROI Presented by Brand Republic Insight WEBCAST | 14 May 3pm BST - Discover how brands are currently using online reviews to deliver bottom line KPI's. Planner Up to £45,000 + benefits collectivo, London (Greater) Conversion Optimisation Manager - Fab Agency £Neg plus Bens GoodEgg Digital, South Bank/Central London Senior Account Executive £21,000 - £24,000 AF Selection, Manchester, Greater Manchester ACCOUNT DIRECTORS – Integrated/ATL/TTL/BTL/SP/Shopper/Retail – London – up to £50k £40k-£50k plus excellent benefits Judi Patton, London (Central), London (Greater) Sales Manager (CRM & Data) £85-£95K + commission Direct Recruitment, London (Central), London (Greater) See all jobs

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