Some of this week's most read features and opinions

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list I can make Publicis UK great, new CEO insists 30 April 2015, 08:00AM Kate Magee meets Guy Wieynk, the former AKQA executive now charged with turning around a heritage ad brand. Still much to be done if we want to be 'here for good' by Claire Beale, 30 April 2015, 08:00AM One IPA president of recent years told me the best strategy for making an impact in the presidential role was to do very little for the first 18 months and then make a lot of noise for the last six: "That's all anyone will remember, anyway." Dave Trott: How the mind sees what it sees by Dave Trott, 29 April 2015, 11:22AM For most of us this famous picture represents the two sides of Britain. Is the UK's ad industry homophobic? 30 April 2015, 08:00AM Adland gets regular flak for lacking sufficient ethnic diversity in its workforce and giving women a raw deal. But Dave Buonaguidi's claim that it is also institutionally homophobic is new to the charge sheet. It is, after all, 17 years since Ogilvy ... The genius of 'and' 30 April 2015, 08:00AM In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues in the third of our series on creative effe... 'Political advertising isn't working' by Laurence Green, 29 April 2015, 11:12AM 101's Laurence Green explains why political advertising has lost its creative power. Meaningful brands enjoy major competitive edge by Arif Durrani, 30 April 2015, 08:00AM In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands impact personal well-being really are missing a ... Is Viacom's Spike a welcome addition to UK television? 30 April 2015, 08:00AM In a crowded market, will the channel - with its male-focused shows and hit dramas - succeed, Gurjit Degun asks. Agencies can't turn a blind eye to kickback culture by Maisie McCabe, 30 April 2015, 08:00AM Putting leadership back on the ad agenda 30 April 2015, 08:00AM What does it take to become an effective agency chief executive and win the respect of the wider business community? Suki Thompson explores. On the Campaign couch by Jeremy Bullmore, 30 April 2015, 08:00AM Why we're loving: Jonas Roth and Rasmus Smith Bech, creatives, Grey London 30 April 2015, 08:00AM The fallacy of our time 23 April 2015, 08:00AM Our industry is suffering from an error of interpretation about technology. It has led to a focus on distribution instead of production, with the advent of the internet mistakenly becoming the beginning of time. By Giles Hedger. Election fever grips media and millennials 30 April 2015, 08:00AM Grazia and Kiss get involved with politics, and Bauer's own study highlights millennials' key role. Krissie Ford reports. How brands are tapping into the power of where 30 April 2015, 08:00AM The rich data now being generated by mobile devices is taking location marketing to a whole new level, Nigel Clarkson says. Why we should all love smaller budgets 23 April 2015, 08:00AM Constraints can actually stimulate - rather than hinder - a brand and make a big impact, Adam Morgan writes. History of advertising: No 130: Johann Gutenberg's printing press 30 April 2015, 08:00AM Latest Jobs Senior Marketing Manager £50,000 - £60,000 per annum , Victoria, London (Greater) Media Operations Executive £25k , London Central Senior Planner Buyer £35k, London (Central), London (Greater) Account Director £60k , London Central Global Account Manager €50k , Amsterdam More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.