Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 03rd May 2015

Rachel Barnes: it's time to embrace purpose - and naïvety Why marketing to mums is broken Unilever's Keith Weed: brands with purpose deliver growth What brands need to know about ultra-transparency and the CSR revolution Jamie Oliver: the days of being cool and edgy are gone Why ignorant newcomers can work wonders in marketing It's time for marketing to be considered in a more positive light Mel Exon: the future is 'lights, camera, reaction' Jill McDonald: 'I don't see any reason more CMOs can't become CEO' The future of food: marketers' role is pivotal in educating consumers The future of brands: as technology proliferates, humanity prevails JOBS BOARD Media Operations Executive , Dot-Gap£25k , London Central Senior Planner Buyer , Dot-Gap£35k , London (Central), London (Greater) Account Director , Dot-Gap£60k , London Central Global Account Manager , Dot-Gap€50k , Amsterdam Comms Account Director - Automotive Brand - Top Media Agency , Ultimate Asset£45000 per annum + competitive , London

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